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Canon Interviews

Is the Canon EOS M a “Woman’s Camera”?

Canon EOS M

Canon EOS M

An interview at DC Watch with those responsible for the product design of Canon’s compact mirrorless camera, the EOS M, seems to be saying that Canon is mainly targeting women in the 20 to 30 years old demographic as the primary buyers and users of the camera. A slide also seems to indicate that the EOS M is viewed as an entry point to users later upgrading to an EOS traditional mirrored DSLRs. Seems to me a strange way of positioning the EOS M, but time will tell how successful that positioning is.

Read the Google-translated article at : DC Watch.

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