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You are hereHome > Digital Camera Reviews > Fujifilm Z35 / Z37

Fujifilm Digital Cameras


Fujifilm FinePix Z35 Review

Review Date: Oct 04, 2009

Category: Point-and-Shoot

Fujifilm FinePix Z35
Mouseover image to slide lens cover open


The Fujifilm FinePix Z35 is a fun-looking 3x optical zoom digital camera with a sliding lens cover which also does double duty as the Power ON/OFF switch. At about 23.9mm (0.9 in.) thick, the FinePix Z35 is easily carried in a jeans pocket or small fashion purse. It uses the Secure Digital (SD) and large capacity SDHC memory cards.

The FinePix Z35 is available in 2 (or more) different colors: Black with Silver accents, or White with Pink accents. They both have this "fun" factor stamped all over, but the Black/Silver version looks more "serious" [for a boy?] while the White/Pink version screams "hot" [for a girl?]. Some countries also have the following solid colors: Blue, Green, or Purple. There is no handgrip but a slightly raised horizontal chrome bar acts as a fingergrip. The use of the wrist strap is highly recommended.

There is no lens extension at all, so everything is flushed with the body whether the camera is OFF or ON. Startup is very good at just above 1 sec. and shot to shot time is also quite good at about 2 sec. (5 shots in 10 sec.).

With a contrasty subject and good lighting, there is no practical shutter lag and autofocus is quite fast and precise. In low light, AF lag can reach to just under 1 sec. with the help of the AF-assist lamp. That's pretty good performance, overall. In dark conditions, the AF cannot lock focus even with the help of the AF-assist lamp.

Included in the box is a rechargeable Li-ion battery NP-45A that can take about 165 shots with the LCD ON (CIPA standard) on a fresh charge, so a spare battery is highly recommended. An AC Adapter plugs into the USB connector and recharges the battery in approx. 210 min.

Fujifilm Z35 top view

Fujifilm FinePix Z35 Top View

The top of the camera has only the Shutter Release button. It's rather thin so you need a gentle touch with it to avoid camera shake. The one dot is the microphone, and the six dots at the far left are the speaker.

Fujifilm Z35 back view

Fujifilm FinePix Z35 Back View

There is no viewfinder but a 2.5 in. LCD monitor with 230,000 dots resolution. The LCD has a fast enough refresh rate for a smooth display. The LCD monitor's brightness can be adjusted in SETUP. The LCD unfortunately does not gain up in low-light and is very difficult to see in bright sunlight.

There are ten rubberized "buttons" at the back in two columns and five rows. It's a pretty clever arrangement and, although there is no unoccupied space, you can rest your thumb on the buttons to hold the camera without activating any of them. The buttons click in positively, though I find myself often using my fingernail to do so.

Anti-Blur (Picture Stabilization) will select a high ISO and favors a fast shutter speed so as to reduce blur caused by camera shake and/or subject movement.

There are 16 shooting modes in all accessible thru the MENU/OK button: Manual (really, P), AUTO, SR (Scene Recognition) AUTO, Natural Light, Portrait, Landscape, Sport, Night, Night (Tripod), Sunset, Snow, Beach, Party, Flower, Text, Picture Stabilization. Movie has its own separate button.

SR AUTO automatically analyzes and selects a scene mode: Portrait, Landscape, Night, Macro, Backlight Portrait, or Night Portrait.

You can record movies with monaural sound at either 640x480 or 320x240 pixels at 30fps.

In Playback mode, a "Trimming for Blog" option conveniently allows an image to be trimmed to a smaller size suitable for uploading to a blog; the original image is untouched.

FUNCTIONS ACCESSIBLE BY CONTROL BUTTONS (clockwise starting from the Zoom Button)
- Zoom: It takes about 2 sec. to zoom from wide-angle to telephoto (I counted 9 steps).
- Selector (Arrow) buttons: UP=Delete, RIGHT=Flash, DOWN=Self-timer, LEFT=Macro
- Playback
- Display / Back
- Movie

MACRO allows you to focus as close as 8cm (3.2 in.) at wide-angle.




Accessed in MENU.


Top-3: max. 1.0fps

- The drive mode is not kept after each shot and when the camera is turned off.
- Accessed in MENU
- Once set, the Exposure Compensation Indicator conveniently stays displayed on screen until it is reset to "0".
- Range: -2 EV to +2 EV (1/3 EV increments)
- Note: the exposure compensation value selected is retained even when the camera is turned off (so remember to reset to "0" after using it or the next time you turn the camera on, your shots may be over- or under-exposed).

Press this dedicated button to start/stop movie recording.


You cannot use optical zoom during recording. You can use digital zoom.



- Besides acting as a Display button to select whether info is displayed on screen or not, this button also serves as a "Back" button to back out of MENU choices -- something like the Cancel key on your computer keyboard.
- A Framing Grid can be displayed.
- Press and hold the DISP/BACK button down for about 2 sec. to conveniently toggle the camera in and out of Silent Mode. Silent mode stays even when you power off.

On the bottom of the camera is a plastic tripod socket placed at the very center of the camera. On the right side is the Battery / memory card Compartment. There is a small latch to secure the battery from falling when the door is opened. You will not be able to change battery or memory card while the camera is mounted on a tripod.

The Fujifilm FinePix Z35 is small and the buttons are smaller still. You should definitely try it out before purchasing. Otherwise, it is well designed, easy to use, and the two-color models should prove very popular with your teenagers looking to have their first digital camera.

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