Press Releases

Fujifilm Showcases Cabrio PL Cine/ENG-Style Lenses, HA18x5.5 HD Zoom & Premier PL 4K+ Cine Lenses: @ Cine Gear Expo LA 2015, June 4-7

Fujifilm will showcase its range of Cabrio PL cine/ENG-Style lenses (including new FUJINON Premier PL 25-300mm Cabrio [S35 format PL Mount, 4K]),  Premier PL 4K+ cine lenses, and the HA18x5.5 HD zoom at the annual Cine Gear Expo LA 2015, to be held from June 4-7 at the Studios at Paramount in Hollywood, Los Angeles, California, USA.

  • Premier PL 4K lenses have been used by several acclaimed DPs for feature films including Life of Pi, Oblivion and Iron Man 3.

2015 Cine Gear Expo Los Angeles is the premier Film, Video, and Digital Media Expo for the entertainment industry.

Created by the professional for the professional, Cine Gear Expo remains focused to the needs of the community and attracts the most dedicated specialists from every major department of the entertainment production and post production world.

This video presents Getting to Know the Fujifilm Optical Devices HA 18×5.5 HD Zoom Lens.

  • Thom Calabro, Director of Marketing and Product Development with Fujifilm’s Optical Devices Division, details the Premier Series HA 18×5.5 HD zoom lens.
  • This lens is able to capture images for a versatile range of environments including live news, sports, and dramatic program production.

PRESS RELEASE

FUJINON CABRIO, PL 4K+ CINE-STYLE LENSES and VERSATILE, NEW HD ZOOM TAKE THE STAGE AT THE CINE GEAR EXPO 2015

Wayne, N.J., May 21, 2015 – The Optical Devices Division of FUJIFILM North America will showcase its range of Cabrio PL cine/ENG-Style lenses, Premier PL 4K+ cine lenses, and the HA18x5.5 HD zoom at the annual Cine Gear Expo LA 2015, to be held from June 4-7 at the Studios at Paramount in Hollywood.

Fujinon HA18x5.5 HD zoom lens

Fujinon HA18x5.5 HD zoom lens

“We remain extremely optimistic about the continued growth of the Cine-Style market,” said Thom Calabro, director of Marketing and Product Development for the Optical Division of FUJIFILM. “Consequently, the Cine Gear show continues to thrive and is attended by some of our most passionate customers. Our Cabrio and Premier PL 4K+ lenses are very busy on a wide range of high-end theatrical releases, TV projects and commercial productions. We received very positive feedback to our new HA18x zoom at NAB, so we want to show it off to anyone who didn’t get a chance to see it in Las Vegas. The HA18x lets operators shoot very wide from a long range, which is something our customers, particularly sports producers, have been requesting. It’s a very solid all-around, standard lens.”

FUJINON Premier PL 25-300mm Cabrio

FUJINON Premier PL 25-300mm Cabrio

The FUJINON Premier PL 25-300mm Cabrio will be featured, along with the rest of the Cabrio series within the company’s Cine Gear booth. Equipped with a 35mm PL mount, the PL 25-300mm boasts a high zoom ratio covering the focal length of 25mm to 300mm. The PL 25-300mm supports an optional, detachable servo drive for electric zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment.  FUJINON’s popular Cabrio series includes: the new PL 25-300mm, PL 19-90, PL 85-300, and PL 14-35mm. All the Cabrio lenses feature exclusive detachable servo drive units, the PL 25-300 servo is optional making them suitable for use as a standard PL lens or as an ENG-style lens.  And they can be controlled using cinema industry standard wireless controllers as well as existing FUJINON wired and wireless units.

FUJINON Premier PL 25-300mm Cabrio

FUJINON Premier PL 25-300mm Cabrio

Designed using the latest proprietary optical simulation software, the entire range of Cabrio lenses offer exceptional optical performance, high contrast, and high dynamic range. The digital servo’s 16-bit encoding assures operators that all lens data output—including the position of the zoom, iris, and focus—is extremely accurate. The zooms support Lens Data System (LDS) and /i Technology metadata formats, and can be controlled using cinema industry standard wireless controllers as well as existing FUJINON wired and wireless units.

The entire range of FUJINON Premier PL 4K+ cine lenses will also be on hand.  The Premier PL 4K+ Series features the fastest T speeds available in a family of zooms, with unprecedented color matched 4K and beyond optical performance. The entire range of Premier PL 4K+ cine lenses will be in the booth. The 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8 will all be on display. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters (136mm).

The Premier Series HA18x5.5 offers 18x zoom from 5.5mm at the wide angle to 100mm on the telephoto end to capture images for a versatile range of scenes. With the HA18×5.5, the operator can get as close to the subject as a minimum distance of 40cm.  With the built-in 2X extender, the focal length on the telephoto end can be extended to 200mm. These features accommodate a broad range of scenes to dramatically improve usability in a variety of shooting environments including live news, sports and dramatic program production. The lens also has built-in digital servo drive units for zooming and focusing.  Its ergonomic design reduces the weight for camera operators working handheld. Equipped with a 16-bit encoders, which outputs focus and other lens data at high resolution, enables compatibility with various systems such as a virtual studio programs and combining CG with live footage.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.


 

The following video presents Fujifilm Optical Devices Adds Premier PL 25-300 Lens to Cabrio Line:

Thom Calabro, director of marketing and product development with Fujifilm’s Optical Devices Division, introduces the latest addition to the popular Cabrio series: the Premier PL 25-300mm Cabrio lens. This lens can be used as a self-contained ENG-style or cine-style lens, meeting a vast array of needs.