Articles

Consumers [young] may pay for online news

First came the study by The Project for Excellence in Journalism saying that consumers will not pay for online news. Turns out, it depends who you are asking.

A new whitepaper from Ad Age Insights, “The On-Demand Generation“, found that even the most demanding digital content consumers, the teens and young adults, understand there is sometimes a price to pay.

[ via BizReport ]

This finding is similar to one conducted by Media research firm Nielsen.