Ricoh GXR with the S10 Unit

In a move that will go down in camera history as a classic case of innovation gone wrong, Ricoh has announced today a new “Interchangeable Unit” camera where you change the lens and image sensor as an integrated unit.

In the Ricoh GXR, each lens / unit combo “optimizes” the sensor used for the particular lens. For example, if you use a long zoom, you get a tiny sensor. Each unit also comes with shutter mechanism, aperture, and its own image processing engine.

Umm, that’s basically the whole camera, leaving a shell of handgrip, battery, LCD, flash and memory card compartment!

Camera units currently available are:

• A12 – 50mm F2.5 Macro with a 12.3M (23.6 x 15.7mm) CMOS sensor
• S10 – 24-72mm F2.5-4.4 with a 10M (1/1.7-in.) CCD sensor

Instead of coming up with a large sensor digital camera that can accept interchangeable lenses, Ricoh is basically asking photographers to play Russian Roulette with their image quality every time they swap lens.

Currently, only the A12 50mm unit uses a large APS-size sensor. The S10 24-72mm unit uses a tiny 1/1.7-in. sensor. It’s only 3x optical zoom and they can’t even use an APS-size sensor? Using a tiny 1/1.7-in. sensor is equivalent of using digital zoom with only part of the larger image sensor.

If other units will feature zoom lenses with the same large APS-size sensor, then the question becomes, Why pay twice for the same sensor (and processor and shutter) when you are just swapping lenses?

If some European magazine or association gives this camera an award, I’m going to scream…

According to Imaging Resource, Minolta first came out with that [not so] brillant idea and IR concluded the Minolta Dimage EX1500 Zoom could well be “the first ‘obsolescence proof’ digital camera!” — and we all know what happened to Minolta.

Ricoh Announces the GXR Interchangeable Unit Camera System

Lens, image sensor, and image processing engine integrated into a single interchangeable unit. World’s smallest and lightest*.

Tokyo, Japan (PRWEB) November 10, 2009 — Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the GXR interchangeable unit camera system featuring the world’s smallest and lightest* digital camera with the ability to change lenses.

Ricoh GXR with the A12 Unit

The new GXR is an interchangeable unit camera system in which lenses are changed by using a slide-in mount system to attach camera units to the body. The lens, image sensor, and image processing engine are integrated into the camera units so the body itself does not contain an image sensor.

Ricoh GXR Shell

With world-leading small size and low weight* enabling easy carrying, the GXR interchangeable unit camera system features a highly rigid magnesium alloy body and multiple camera units that can be changed to best fit the scene to be photographed. You can enjoy easy lens changes as well as amazing image quality and shooting flexibility. Concealing infinite possibilities in its small body, the GXR is a revolutionary camera system that pioneers a new realm of photography.

Ricoh GXR Back View

Distinctive characteristics

1. Lens, image sensor, and image processing engine comprise an integrated unit which can be changed to match the scene being photographed
2. World’s smallest and lightest* digital camera with interchangeable lenses
3. System potential expanded through use of interchangeable units

* Internal flash, interchangeable lens digital cameras with lens attached.
As of November 10, 2009, Ricoh research.

For more information: http://www.ricoh.com/r_dc/gxr/

Related Links:

• Ricoh GXR Technical Specifications
• Ricoh GXR Sample Images
• Ricoh GXR micro site

Olympus E-P2

The Olympus E-P2 adds AF Tracking and a tiltable high resolution EVF (1.44 million dot resolution). Now available in black.

Main changes:

• Continuous Autofocus (C-AF) Tracking System
• Tiltable (90 degrees) hi-res (1.44M dots) VF-2 live-finder with 1.15x magnification and 100% field of view
• Movie 720p @ 30fps
• Manual movie mode allows for independent control of aperture and shutter
• iEnhance (color boost)
• HDMI Control from Your HDTV Remote
• Two new Art Filters (Diorama, Cross Process), for stills and video
• Optional EMA-1 Microphone adapter accepts the optional Olympus ME-51S stereo microphone
• Available December 2009 for CAD $1099.99 with the ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens or CAD $1199.99 with the 17mm f2.8 Zuiko Digital Zoom {”pancake”) Lens. The EVF is included.

Olympus has also announced two new lenses: the M. Zuiko Digital ED 9-18mm f/4.0-5.6 super wide-angle zoom and the M. Zuiko Digital ED 14-150mm f/4.0-5.6 high-power telephoto zoom.

Olympus E-P2

THE PEN IS NOW MIGHTIER: OLYMPUS EXPANDS THE POWER AND PERFORMANCE OF THE E-P1 WITH THE NEW E-P2

New Electronic Viewfinder, External Audio Port, Autofocus Tracking and More Creative Control All in a Retro Black Metal Body – Looks as Good as it Performs

CENTER VALLEY, Pa., November 5, 2009 – Less than six months after launching the groundbreaking PEN E-P1 Micro Four Thirds camera, Olympus proves that evolutionary change can happen incredibly fast by releasing the E-P2 with even more power and performance. The new PEN, like the E-P1, is the world’s smallest 12.3-megapixel interchangeable lens system with In-body Image Stabilization. It blends the high-quality still images like that of a DSLR with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity inside an ultra-portable body. Along with several new features, and eight in-camera Art Filters that can be applied to still images and HD videos, the result is mighty powerful and creative.

The innovative E-P2 offers more of what photo enthusiasts have been asking for:

• A stylish retro black metal body reminiscent of a traditional PEN camera;
• Accessory port to accommodate the included detachable VF-2 Electronic View Finder (EVF) or optional external microphone adapter EMA-1;
• A newly-developed Continuous Autofocus (C-AF) Tracking System tracks the subject across or back-and-forward through the frame;
• Two new art filters: Diorama & Cross Process for greater creative expression in your still images and HD videos;
• iEnhance to automatically adjust colour and contrast for a more dramatic effect;
• Full Manual Control of shutter/aperture in Movie Mode; and
• HDMI Control of camera’s playback functions using the TV Remote when the camera is connected to an HDTV.

The E-P2 comes with either the small and lightweight Olympus M. ZUIKO Micro Four Thirds lenses: 14-42mm f3.5-5.6 (28-84mm equivalent) or 17mm f2.8 (34mm equivalent). The camera adds to the new category created by the E-P1: Not a P&S. Not an SLR. It’s a PEN.

Olympus E-P2 with VF-2 live-finder

Accessorize: Everything Goes with Basic Black
The E-P2 incorporates a new port for connecting new accessories including an optional EMA-1 Microphone adapter and the VF-2 live-finder, a detachable electronic viewfinder that comes with the E-P2. The live-finder easily slides onto the camera’s accessory port and hot shoe when needed to provide 1.15x magnification, a 100 per cent field of view with amazing resolution, brightness and contrast. The viewfinder refreshes quickly to minimize image ghosting on fast-moving subjects.

The VF-2 rotates up to 90 degrees to enable photographers to look down into it, which is useful when shooting subjects from challenging angles. The built-in diopter adjustment and high magnification offer easy viewing with and without glasses.

For those who want to capture enhanced audio, the new EMA-1 external microphone connector can be plugged into the new camera’s external accessory port. The connector will accept the optional Olympus ME-51S stereo microphone or any microphone of their choice.

Olympus has a variety of other accessories to maximize the functionality of the new PEN, including the previously released 14-42mm and 17mm Micro Four Thirds lenses. The MMF-1 Four Thirds System Lens Adapter makes E-P2 compatible with all Olympus ZUIKO Digital SpecificTM lenses and other Four Thirds System lenses from Sigma, Panasonic and Leica.

Olympus OM film-based lenses can be attached to the E-P2 with the MF-2 OM Lens Adapter. Additionally, an optional FL-14 flash unit, suitably small for the camera, adds more lighting versatility to your shots.

Stay focused on Your Targets Wherever They Roam
Sometimes it can be hard enough to keep up with kids, let alone take pictures of them. The E-P2’s new C-AF Tracking and AF Target Registration locks your subject into focus, and constantly adjusts focus and brightness whether you or your subject is moving. With this mode, a simple push of the shutter release enables you to keep fast-moving and unpredictable subjects in focus – tracking subjects from left to right and from front to back – within the frame, automatically ensuring that even active subjects are captured clearly.

Even More Ways to Create
Olympus pioneered easy-to-use in-camera art filters for still images captured inside its E-System DSLRs. It was the first company to offer the ability to apply art filters to High Definition video recordings captured with the E-P1. Now, the E-P2 continues this tradition of innovation with eight in-camera art filters, including two new filters: the Diorama and Cross Process. The Diorama art filter gives users a miniature model photo feeling by narrowing the depth of focus and enhancing colour and contrast. The selective focus that this filter offers lends intimacy to images of even the largest subjects like canyons or cityscapes.

The Cross Process art filter offers an unexpected look to images and videos by changing the colour and contrast of subjects on the fly. Using this mode can result in surreal other-worldly images. Whether you are a videographer, documentarian or established director – or just want to shoot like one – Art Filters set your images and videos apart from the pack. Since they are built into the camera, you can achieve dramatic results on the go without needing a computer or editing software. These new filters are a welcome addition to the Pop Art, Soft Focus, Pale & Light Colour, Light Tone, Grainy Film and Pin Hole filters previously available on the E-P1.

Because the PEN is an interchangable lens system camera, you also have more creative options for video capture. You can attach any one of the new super-compact Micro Four Thirds lenses or, because the camera can accept many of the other Four Thirds Format lenses with an available MMF-1 Four Thirds System Lens Adapter, you can add anything from an extreme wide-angle fisheye lens to a super telephoto lens for a wide range of expressive options. All the while you will have more DSLR-like control over depth of field, focus, white balance and ISO. It begs the question, “What will you create?”

iEnhance for Radiant Colors
The E-P2 includes a new picture mode called iEnhance, which analyzes colours and brightness. The new mode mimics what the naked eye sees. For example, a beautiful sunset looks awesome in person and generally seems to fade when captured in an image. With iEnhance, the warm yellow and orange colours are heightened to be brilliant and closer to the actual scene. The result is exceptionally clear imaging with a dramatically lifelike colour. iEnhance can be used in any shooting mode – from program to manual – and automatically engages when in iAuto.

HDMI Control from Your HDTV Remote
The new PEN makes sharing your content easier than ever. Just connect the E-P2 to your HDTV with an optional HDMI cable and use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favourite couch or chair.

Manual in Movie Mode
The E-P2’s manual movie mode allows for independent control of aperture and shutter for expanded exposure and creative control. Now you can adjust the shutter to control the depth of focus while using the aperture to set the overall brightness of the video. This level of control allows you to express your vision exactly how you want in your HD videos.

Make a Design Statement
The E-P2’s high-end, stainless-steel all-black body is easy to handle and carry, and has the styling and refinement of a precision chronometer. Its retro-chic look turns heads, from tech-aficionados and camera buffs to the style-conscious and everyday point-and-shooter. Built rock solid, it fits comfortably in a jacket pocket or a handbag for impromptu street-shooting or any spontaneous adventure. The E-P2 lets you do more and go more places while capturing your life, thanks to its compact size – 4.74″(W) x 2.75″ (H) x 1.37″ (D) – and light 11.1-ounce body. Attention to detail is visible in every aspect of the PEN’s design, including the currently available small and lightweight 14-42mm and 17mm M. ZUIKO DIGITAL lenses as well as the newly announced 9-18mm f4.0-5.6 (18-36mm equivalent) and 14-150mm f4.0-5.6 (28-300mm equivalent) M. ZUIKO DIGITAL lenses.

Ultra-Compact Body Delivers Superior Image Quality
The E-P2 has everything you need to produce vibrant DSLR-quality images: a large 12.3-megapixel imager, In-body Image Stabilization, fast Imager Autofocus, the proven Olympus Dust Reduction System and the new TruePic™ V Image Processor.

As the second Micro Four Thirds camera from Olympus, the E-P2 provides the same image quality as current Four Thirds format E-System cameras because it has the same image sensor size as the E-30 and E-620 DSLR models, but in a much smaller body. This high-performance 12.3-megapixel Live MOS image sensor delivers excellent dynamic range, accurate colour fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.

The E-P2’s Live MOS image sensor is complemented by Olympus’ TruePic™ V Image Processor, which produces clear and colourful photos using all the pixel information for each image to provide the best digital images possible. The image processor is noted for accurate natural colour, true-to-life flesh tones, brilliant blue skies and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings (ISO 100 to ISO 6400), enabling great results in low-light situations.

Be a Mover, Not a Shaker
Any lens attached to the E-P2 will deliver blur-free images thanks to three modes of In-body Image Stabilization that compensate for up to four steps EV (exposure value). Mechanical Image Stabilization automatically compensates for camera shake in low light or when shooting without a tripod. Since the PEN is the world’s smallest interchangeable lens camera with In-body Image Stabilization, you’ll feel comfortable taking it on the road with you to capture the action. As an added advantage, the built-in image stabilization works not only with the M. Zuiko lenses but all Four Thirds lenses and even older OM film-based lenses when used with the appropriate adapter for the E-P2.

Olympus E-P2 Back View

Small Real Estate with an Amazing 3-Inch LCD View
Consumers accustomed to composing and focusing using a point-and-shoot camera’s LCD will appreciate the E-P2’s 100 percent accurate, 3-inch full colour HyperCrystal LCD, which gives them the same easy, seamless experience when shooting still images or videos. The camera’s Live Control function makes it easy to compose, edit and shoot pictures or videos without stopping to access various menus. The E-P2’s fast Imager Autofocus in Live View also enables you to compose, focus and capture the shot quickly and easily without ever taking your eyes off the large LCD.

The LCD displays 230,000 pixels in vivid colour and includes HyperCrystal technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 176 degrees, which ensures that images can be composed from even the most obscure angles.

This Camera Leaves Others in the Dust
You don’t have to waste precious time worrying about dust ruining the perfect image; instead, spend more of that time shooting with the E-P2. The proven Olympus Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™, a patented ultrasonic technology that vibrates to remove dust and other particles from the front of the image sensor, capturing it on a special adhesive membrane every time the camera is turned on.

What You See Is What You Get
When viewing the LCD in Live View, Art Filter effects and settings like white balance and exposure are viewable right on the LCD, and their impact is seen instantly on the display. Real-time monitoring offers amazing versatility and creative control, and users who apply a setting have instant gratification because what they see on the camera’s LCD is what they’ve captured. For musicians used to applying audio effects like reverb to their instruments before recording them, the concept of setting the E-P2 to capture precisely the kind of image they want before they press the shutter makes perfect sense. For imaging purists who want to shoot without filters, and apply them to images inside the camera later, or just edit images back at their computers, the E-P2 provides these options and opens more in-the-field creative possibilities.

Mix It Up with Multiple Exposure
With the E-P2’s Multiple Exposure function available for still image capture, you are free to tell a visual story your way, whether in a portrait, a landscape or a combination of both. The image capture options allow you to shoot one shot, then another and combine them in real time, or capture both shots separately and combine them in the camera later. Overlay your face on top of your pet’s face. Create an “identical twin” of yourself. Put the moon in the sky at noon. Your ability to manipulate space and time makes this new creative multimedia device a veritable time machine.

Frame Your Works of Art Inside the PEN
You can often achieve greater photographic expression by framing a scene in a unique way. The E-P2 provides four aspect ratios that serve as masks to frame your image to the desired proportions, including: the standard 4:3 aspect ratio that is suited to an 8 x 10-inch enlargement; the 16:9 aspect ratio that will display your images beautifully on a widescreen television; and other popular aspect ratios such as 3:2 and 6:6. The Multi-Aspect Shooting further expresses your creative vision when combined with Art Filters and multiple exposures. What will you create?

Stereo Audio Sounds As Good As the PEN Images Look
Like the innovative Olympus LS-11 portable audio recording device that puts the power of a recording studio in your pocket, the E-P2 features uncompressed CD-quality 16 bit/44.1kHz Linear PCM stereo recording capability to capture the rich sound quality of your scene. When you shoot with the E-P2, it’s like having a sound technician built into your camera to capture the nuances of the audio happening all around you. It has the versatility to record and play back in the WAV format and can record with its built-in stereo microphone. Whether recording audio while shooting a video or adding audio by recording a narration to your still images, the E-P2’s audio sounds as great as its images look. Now, with the new stereo microphone adapter, there is new freedom in audio capture with the PEN.

Create Your Own Multimedia Slideshows with Stills, Video and Audio Inside E-P2
Content is king, and with the E-P2 you have your own portable kingdom of still images, HD video, and audio to remix at your command. In playback mode you can seamlessly mix stills and movies inside the camera to create a multimedia slideshow; dub in one of five built-in dramatic background music options to provide a soundtrack for your cinematic creation. Plug the E-P2 into any HD television with an HDMI cable and show off your masterpieces to your audience before your DVD arrives in stores!

As Easy to Use as a Point-and-Shoot with SLR-Quality Technologies
The E-P2 is equipped with 19 scene-select modes for effortless picture taking. Standard scene modes like Night-Scene, Portrait and Landscape are easy-to-use solutions for everyday shooting. Capturing beautiful portraits is easy with the new ePortrait Mode. It enables you to smooth your subject’s skin – all in the camera and before capture! Additionally, edits can be made post-capture using the ePortrait mode.

Shooting scenes with both highlights and shadows can often be a challenge because of the extreme contrast between dark and bright areas. The E-P2 addresses this challenge with Shadow Adjustment Technology that adjusts for extreme light variations and maintains visible detail in both the shadow and highlight areas of the scene. Now users can see and preview the gradation on the Live View LCD and capture images showing the shadow detail they saw. This feature is also accessible in the Edit menu after the shot has been taken.

The E-P2’s Face Detection reduces the chance of blurred subjects in images by recognizing up to eight people’s faces and the background, tracking the faces within the image area, even if people are moving, and automatically focusing and optimizing exposure for sharp, brilliant portrait pictures (ideal for large family or party group photos).

Don’t like changing camera settings for each shooting situation? The E-P2’s Intelligent Auto Mode automatically identifies what you are shooting (Portrait, Landscape, Night + Portrait, Macro, Sports) and adjusts settings to capture the best result depending on the situation. First-time users will enjoy this quick and hassle-free feature, which does the thinking for them and produces incredible images like a pro.

The E-P2 offers ease-of-use and flexibility to meet your shooting style. Choose the Live Control technology, an advanced control panel system that incorporates the use of the sub dial and enables you to see the image and the menu controls all at the same time on the LCD. As a result, you can use the main and sub dials to select modes and adjust settings without having to take your eyes off the subject. Or if you prefer, shoot with the Super Control Panel, which is familiar to any serious shooter. These options along with the camera’s intuitive button layout make the camera simple to use. The E-P2 records to SDHC media cards to accommodate large files including videos with In-Camera Creative Features and uncompressed audio.

Digital Leveler
The E-P2 is equipped with an internal Digital Level Sensor that detects the camera’s pitch and roll and indicates it on the control panel. This Digital Leveler is a tremendous benefit when capturing architecture and landscapes. Level the perfect coastline shot on your next tropical vacation without being tethered to a computer and editing software.

Magnified Focus Assist
The E-P2 provides two optional methods to help the user focus: a Magnified Focus (MF) Assist Function and Magnification Display. When using manual focus, the MF Assist feature aids with critical focus by allowing you to zoom in on part of the image by simply turning the focusing ring on the front of the lens. The Magnification Display enables you to selectively enlarge the image on the LCD at the touch of a button. This mode works for both autofocus and manual focus. Both MF Assist methods provide up to a 10x magnification of a single point of the image for critical focus; perfect for macro or still-life photography.

18×18 Metering Modes
This mode divides the image area into an 18 x 18 grid, metering each of the 324 separate cells to obtain optimum exposure. In addition to 324-division ESP metering, center-weighted metering and spot metering modes are also available.

OLYMPUS Master 2 Software
Use the included OLYMPUS Master 2 software (Mac and PC) to easily download images and videos from the camera or other external device, such as a USB drive, and automatically organize them into albums and groups and by date. Develop high-quality RAW images, apply Art Filter effects, edit and print images. Also, apply the most common editing functions to your HD videos. Update camera and lens firmware through the software and download additional menu languages. A direct link makes uploading your images and videos to YouTube™ easier than ever.

OLYMPUS Studio 2 (Trial Edition Included)
Extend the capability of Olympus Master 2 with Olympus Studio 2. In addition to the functions of OLYMPUS Master 2, this software includes a lightbox mode and selection marks for comparing and sorting multiple images. RAW processing is enhanced with additional controls for finer adjustments. The trial edition can be used for 30 days after installation. After the trial period has expired, a license key is required for further use.

Availability
The Olympus E-P2 will be available in December 2009. It includes E-P2 Body, VF-2 Electronic View Finder, ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens or 17mm f2.8 Zuiko Digital Zoom Lens, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card.

Canadian Pricing / Product Configurations
E-P2 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens and Electronic View Finder
Estimated Street Price: $1,099.99

E-P2 Body with 17mm f2.8 Zuiko Digital Zoom Lens and Electronic View Finder
Estimated Street Price: $1,199.99

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

• Digital Cameras
• Professional Digital SLR Imaging Systems
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for all of the following markets: United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com or www.olympuscanada.com.

• Olympus E-P2 QuickFact Sheet
• Olympus E-P2 Technical Specifications
• Olympus E-P2 Hands-on Preview @ DCRP (dcresource)
• Olympus E-P2 Hands-on Preview @ Imaging Resource
• Olympus E-P2 First Look @ Steve’s Digicams

Canon EOS 1D Mark IV

INTRODUCING THE ULTIMATE MULTIMEDIA IMAGING SOLUTION: THE NEW CANON EOS-1D MARK IV DIGITAL SLR CAMERA

The EOS-1D Mark IV Features a Completely Redesigned 45-Point Autofocus System, Fast 10 fps Continuous Shooting, 16-Megapixel Resolution, Outstanding ISO Sensitivity, and Full HD Video Recording at Selectable Frame Rates

MISSISSAUGA, ON,October 20, 2009 – Canon Canada Inc., a leader in digital imaging, is proud to introduce the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The EOS-1D Mark IV is a high-speed multimedia performance monster with a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon’s most rugged and durable professional camera body.

The crowning achievement of Canon’s 1D Mark IV Digital SLR is its new autofocus system that starts with 45 AF points including 39 high-precision cross-type focusing points capable of tracking fast moving athletes or wildlife accurately at speeds up to 10 frames per second. With greater subject detection capability than ever before plus a newly redesigned AI Servo II AF predictive focusing algorithm, the Canon EOS-1D Mark IV camera sets new standards for autofocus performance among professional digital SLRs. Whether shooting for the six o’clock news or the front page, the EOS-1D Mark IV Digital SLR is the quintessential camera to freeze fast-moving action with high-speed stills or capture stunning HD video with dynamic colour and image quality. To accompany the new EOS-1D Mark IV Digital SLR camera, Canon is also announcing a new accessory, the WFT-E2 II A wireless file transmitter providing photographers with a wide range of professional digital connectivity options.

Canon EOS 1D Mark IV Top View

“Canon works hard to be the imaging leader in all our business endeavours. This goal has fuelled our innovation and R&D efforts to engineer the most advanced autofocus system Canon has ever produced. We are proud to announce the camera that will deliver the ultimate in imaging quality to professionals working in all areas of multimedia imaging, whether it’s action photography, photojournalism or HD video and cinematography,” stated Ian Macfarlane, Vice President and General Manager of the Consumer Imaging Group at Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A., Inc.

The Canon EOS-1D Mark IV camera will intrigue professional photographers in virtually every category from photojournalism and sports through nature, wedding, portrait and fashion to commercial, industrial and law enforcement. What makes the EOS-1D Mark IV camera different from its predecessors, in addition to numerous focusing system and image quality improvements, is its exceptional Full HD video capture capability. With this new level of functionality, the 1D Mark IV Digital SLR is destined to appeal not only to professional still photographers but also to a diverse market of professional videographers and filmmakers who are looking for exceptional Full HD video quality, amazing low-light performance, outstanding portability and a level of durability unheard of in most HD video cameras in this price range.

Canon EOS 1D Mark IV Side View

New 45-Point Autofocus System
The new EOS-1D Mark IV Digital SLR camera features Canon’s most advanced Autofocus system to date. It is equipped with a newly developed 45-point AF sensor featuring 39 high-precision cross-type AF points, and an all new AI Servo II AF mode that gives still photographers the power and performance to track and focus a fast-moving subject at speeds up to 10 frames per second. With more than twice as many cross-type focusing points as the EOS-1D Mark III and a new AF sensor construction that improves performance in low light and with low contrast subjects, the EOS-1D Mark IV has greater subject detection capabilities than any previous EOS model. To complete the range of AF improvements, Canon has developed a new AI Servo II AF predictive focusing algorithm that significantly improves responsiveness and stability by making better decisions on focus tracking in a variety of shooting conditions.

Amazing High ISO Performance
Wedding and event photographers shooting in low light without the benefit of a flash can take advantage of Canon’s widest ISO range and highest performance ever. The EOS-1D Mark IV camera’s ISO speed settings range from 100 up to 12,800 in 1/3 or 1/2 stop increments with ISO Expansion settings of L: 50 for bright light or H1: 25,600, H2: 51,200, and H3: 102,400 for even the most dimly lit situations. Photographers and documentary filmmakers working in available light will be impressed by the low-noise image quality of the 1D Mark IV, capturing amazing still images and video footage even at speed settings as high as ISO 12,800. High ISO, low light still images are further enhanced by Canon’s adjustable High ISO Noise Reduction feature, now a default setting in the camera.

Canon EOS 1D Mark IV

The EOS-1D Mark IV, EOS HD Video Powerhouse
Over the past year, Canon’s EOS HD Video technology has changed the way users capture 1080p HD video and opened new doors for multimedia journalists and Hollywood cinematographers alike with full manual exposure control, selectable frame rates, and interchangeable lenses on some of the largest and most sensitive image sensors on the market. Canon continues this innovation trend with the new EOS-1D Mark IV Digital SLR with Full HD capture and full manual exposure control, plus selectable frame rates on an all-new
APS-H-sized image sensor that’s similar in size to a Super 35mm motion picture film frame. The large sensor allows filmmakers to achieve shallow depth-of-field just as cinematographers have traditionally done using much higher-cost motion picture equipment.

The more than 50 Canon EF lenses compatible with the EOS-1D Mark IV give videographers incredible creative options, including an impressive selection of large-aperture professional L-series primes as well as zoom lenses, macro, Tilt-Shift and Fisheye optics. The Canon EOS-1D Mark IV allows for three video recording resolutions – 1080p Full HD and 720p HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio. The camera will record Full HD at 1920 x 1080 in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video recording at either 50p or 60p (59.94). SD video can be recorded in either NTSC or PAL standards. Sound is recorded either through the internal monaural microphone or via optional external microphones connected to the stereo microphone input. The camera also provides an in-camera video editing function allowing users to remove the start or ending of a video clip directly in the camera to eliminate unwanted footage and speed up post-production.

Dual DIGIC 4 Image Processors

Image Quality and Performance
The heart of the EOS-1D Mark IV camera’s outstanding image quality is a newly developed 16.1-Megapixel CMOS sensor featuring Canon’s latest and most advanced proprietary technologies. These technologies include improved photodiode construction to enhance dynamic range and gapless microlenses that are positioned closer to the photodiodes for improved light gathering efficiency. The transmissive quality of the colour filter array has been enhanced to improve sensitivity. Canon has also upgraded the sensor circuitry to improve noise reduction before the image data is exported from the CMOS sensor to the rest of the image processing chain.

With 60 percent more pixels than the EOS-1D Mark III, the EOS-1D Mark IV Digital SLR employs Dual DIGIC 4 Image Processors with approximately six times the processing power of DIGIC III for full 14-bit A/D conversion at 10 fps. High-speed continuous shooting up to 121 Large JPEGs is possible using a UDMA CF card. This camera also features three RAW shooting modes for versatility with Full RAW (approx. 16 million pixels), M-RAW (approx. nine million pixels), and S-RAW (approx. four million pixels). Three additional JPEG recording formats (M1, M2 and Small) are also available.

The 14-bit per channel conversion facilitated by the dual DIGIC 4 Processors provides smoother tonalities in final images capturing all 16,384 distinct tones in each channel (red, green and blue) at the full 10 fps frame rate. RAW images shot on the new Canon EOS-1D Mark IV use the entire 14-bit space when converted to 16-bit TIFF files in Canon Digital Photo Professional (DPP) software, which is supplied with the camera at no extra charge. The 14-bit A/D conversion is also the foundation for Canon’s Highlight Tone Priority feature that takes maximum advantage of the camera’s extensive dynamic range to preserve detail in highlight areas of the image. Canon’s new EOS-1D Mark IV Digital SLR also features an improved white balance algorithm making colours more accurate when shooting under low colour temperature light sources such as household tungsten lamps.

The EOS-1D Mark IV Digital SLR features Canon’s Peripheral Illumination Correction function which corrects darkening that can occur in the corners of images with most lenses when used at their largest apertures. When activated, it is automatically applied to JPEG images and video clips as they are shot. For RAW images, it can be applied in DPP software.

Canon EOS 1D Mark IV Back View

Other new features include a large three-inch solid structure Clear View II LCD screen with 920,000 dot/VGA resolution and a wide 160-degree viewing angle for enhanced clarity and more precise colour when reviewing images and shooting video. The new in-camera copyright information feature helps professionals secure control over images by setting copyright data directly into the camera and appending that information to each image file in the Exif metadata. Additional features include a fluorine coating on the Low Pass Filter to further repel dust and enhance the EOS Integrated Cleaning System.

Minimize Post-Production with Enhanced Canon Auto Lighting Optimizer
Action photography truly is all about speed, capturing a fast subject with fast focusing and fast frame rates. However, all this speed might be wasted if it is slowed down by lengthy post-production procedures to adjust image quality. The EOS-1D Mark IV Digital SLR helps reduce post-production work with a powerful new Auto Lighting Optimizer (ALO) system. When enabled, Canon’s ALO automatically adjusts the image for optimal brightness and contrast on the fly during in-camera image processing, reducing clipped highlights while keeping shadowed areas as clear and detailed as they actually appear. By optimizing brightness and contrast in-camera, Canon’s ALO system significantly reduces the need for post-production image optimization, and gives photographers image quality they can take directly to press. Demanding professional photographers who tested ALO clearly stated that this one feature will reduce their post-production image optimization process by more than 75 percent. Canon’s ALO works with both RAW and JPEG images as well as video recording.

Canon EOS 1D Mark IV Magnesium Alloy Body

Rugged Reliability
Canon has taken every measure to ensure that the EOS-1D Mark IV Digital SLR camera has the highest degree of weather resistance in the EOS line. The 1D Mark IV camera incorporates a wide range of design features that enhance its durability and reliability for professional assignments. For example, the 1D Mark IV’s body, chassis and lens mount are completely weather-resistant and 76 gaskets and seals surround all buttons and seams. The body covers and internal chassis, including the mirror box, are constructed with magnesium-alloy, one of the strongest and rigid metals available for its weight. For added strength, the lens mount is constructed with stainless steel. In fact, when used with Canon’s Speedlite 580EX II and/or most current L-series lenses, the entire camera system remains fully weather resistant, so professionals can concentrate on getting the shot instead of worrying about protecting their gear.

New Wireless Connectivity
Canon is announcing the availability of the new WFT-E2 II A* wireless file transmitter exclusively for the EOS-1D Mark IV Digital SLR camera. The WFT-E2 II A wireless transmitter is an extremely small and versatile device that offers professional photographers a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, ideal for commercial and studio work. In addition to adding the ability to connect to wireless networks over 802.11a, the new WFT-E2 II A adds a wealth of new professional features to the photographer’s tool kit. The new Camera Linking feature allows a single photographer to simultaneously fire up to 10 cameras remotely; and the updated WFT Server mode lets you remotely use Live View, control settings, and fire the EOS-1D Mark IV over the internet from anywhere in the world using a standard Web browser or many Web-enabled smart phones. Additionally, geotagging is now possible via Bluetooth, using compatible GPS devices to append coordinate data to the images.

Pricing and Availability
The Canon EOS-1D Mark IV Digital SLR camera will be sold in a body-only configuration at an estimated retail price of CAD $5499.99. Final pricing and availability for the Canon WFT-E2 II A wireless file transmitter will be available later this year.

About Canon Canada Inc.
Headquartered in Mississauga, Ontario, the company employs 1,400 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon’s leadership in imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. For the 16th consecutive year, Canon Inc. is among the top three US patent recipients.

The company’s comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital and analogue cameras and lenses; semiconductor, broadcast and other specialized industrial products.

Canon supports programs that help preserve and protect the environment. The company instituted the Clean Earth Campaign in 1990, which assists various environmental and recycling initiatives. The Campaign has also supported leading environmental organizations, such as World Wildlife Fund – Canada and the Canon Envirothon.

For more information, visit www.canon.ca

Related Links:
- Canon EOS 1D Mark IV Technical Specifications
- Canon EOS 1D Mark IV Press Release [US]
- Canon EOS 1D Mark IV Video and Image Samples
- Vincent Laforet Film “Nocturne” filmed at ISO 6400 with the Canon 1D Mark IV

- Canon EOS 1D Mark IV Preview @ PDN Gear Guide
- Canon EOS 1D Mark IV Preview @ Imaging Resource
- Canon EOS 1D Mark IV Product and Screen Shots @ DPReview

Pricing and Availability:
- Canada: CAD $5499.99
- US: US $4,999.00, late December 2009
- UK, Europe: £4499 / €5499

Fujifilm FinePix S200EXR

Just Posted! Fujifilm FinePix S200EXR Review

The Fujifilm FinePix S200EXR is the closest you’ll get to a DSLR-experience without buying a DSLR. It now incorporates the Super CCD EXR image sensor that promises to do away with blown highlights. It is point-and-shoot easy to use while at the same time providing the exposure flexibility the advanced photographer demands.

[ Read more in our Fujifilm S200EXR Review... ]

The Fujifilm FinePix S200EXR is the “almost DSLR” Super Zoom and is easily the best bridge DSLR-like digital camera. As if to make the point clear, the S200EXR looks like a DSLR, has the dimension and weight of one, and handles like one with its deep grip, manual zoom ring and lots of dedicated control buttons.

In size and weight, the Fujifilm S200EXR bucks the trend toward more compact and lightweight digital SLR cameras. Those with large hands will feel comfortable with it at once. Construction and feel are very good.

The Fujifilm S200EXR replaces the FinePix S100FS, improving in one aspect but losing some features also. Of course, the improvement is the Super CCD EXR image sensor that, for all practical purposes, has pretty much eliminated blown highlights forever in pictures, though you’ll have to settle for a 6M image. Features lost (or compromised) include the 2.5-in. tiltable LCD now replaced with a fixed 2.7-in. LCD (same 230K dots resolution), a wider 28mm replaced with a not-as-wide 30.5mm (on the other hand, tele is now a longer 436mm instead of 400mm, for same 14.3x optical zoom), and the loss of the Flash Synchronizing Terminal for TTL mode.

[ Read the full article: Fujifilm S200EXR Review... ]

Nikon D3s

Nikon Continues Imaging Evolution with D3s, Instituting New Levels of Power and Performance for Professional Photographers

Redefining digital SLR photography possibilities with extreme ISO sensitivity for stills and video and overall enhanced performance

Mississauga, ON, October 14, 2009 – Nikon Canada today introduced the FX-format D3s digital SLR, providing professional photographers with a powerful tool that redefines the boundaries of digital SLR versatility, while maintaining the strength of superior image quality and high speed performance inherited from its groundbreaking D3. The D3s enables new opportunities in low-light photography, providing photographers with an added shutter speed and aperture choice with a base ISO sensitivity range from ISO 200 to a remarkable 12,800; and features an incredible Hi 3 setting of 102,400, enabling photographers to create images previously thought impossible.

The Nikon D3s builds upon the success of the Nikon D3 — the camera that set new standards for professional digital SLR performance — and utilizes a newly designed, Nikon original 12.1-megapixel FX-format CMOS sensor that also integrates its amazing low-light ability to High Definition (HD) video, creating a uniquely capable multi-media tool to meet the needs of the ever-changing imaging industry.

“The Nikon D3 ushered in a new era of professional digital imaging, followed by the D3x. Today, the D3s further reinforces Nikon’s leadership role in the photographic industry as a pioneer in performance-driven digital SLRs,” said Gregory Flasch, Nikon Canada’s Manager of National Advertising and Communications.

Creative Vision Beyond the Human Eye
The Nikon D3s, with a base ISO sensitivity from ISO 200 to 12,800, makes it possible to capture images previously not possible in low-light levels. In even more demanding lighting conditions, photographers may select expanded ISO settings of 25,600 (Hi 1), 51,200 (Hi 2) and an incredible ISO sensitivity of 102,400 (Hi 3), revealing detail in extreme low-light conditions that challenge even the human eye’s ability to discern subject content. Additionally, a setting of ISO 100 (Lo 1) is available.

This industry-first, groundbreaking ISO sensitivity range will make the D3s the camera of choice for photographers who typically face extreme lighting challenges, such as indoor or nighttime sports, spot news, wedding receptions and challenging nature photography. This broad ISO sensitivity also affords the ability to shoot at faster, action-stopping shutter speeds. D3s shooters will enjoy a major advantage in any situation where light is limited and the use of supplemental lighting is not an option. For photojournalists, the highest ISO setting delivers image quality that meets the needs of offset printing.

Big Pixels Equal Greater ISO Capabilities
The amazing low-light ability of the D3s, as well as its astounding image quality can be attributed in large part to the engineering behind the newly designed, Nikon original 12.1-megapixel FX-format CMOS sensor, which measures 36×23.9mm. While the pixel size and count that served the D3 were maintained to deliver the pinnacle of image quality, dynamic range, tonal gradation and outstanding colour, other aspects were engineered to add versatility through broader ISO sensitivity. Individual pixels measure a large 8.45 microns, which support enhanced sensitivity to light and other qualities leading to superior image fidelity. The D3s captures light and renders images with a higher signal-to-noise ratio and an unmatched dynamic range for both stills and HD video throughout its broadened ISO range.

D3s adds the extra benefit of an Image Sensor Cleaning function to reduce instances of image degradation resulting from dust accumulation on the optical low pass filter (OLPF) in front of the image sensor. The OLPF oscillates at four specific frequencies to release particles that would disrupt image quality. Sensor Cleaning can be set by the user to cycle automatically when the camera is powered on, turned off or on demand.

Share the Vision with D-Movie Creativity
The remarkable ISO range of the D3s can also be applied while recording HD video clips to give unprecedented low-light ability for movie clips. The newly refined D-Movie mode for FX-format offers smooth 1280 x 720 video at a cinematic 24fps, with a new algorithm that severely reduces the phenomenon of “rolling shutter” typical to digital SLRs while panning. The motion JPEG codec makes it easy to extract single frames from a video clip and save it as a JPEG file, while the 720p HD format eases storage, provides faster wireless transfers and offers video files that are generally easier to use in the field. Photographers can also trim movie clips on the fly by revising the start and end points, and save the edited clip as a copy while maintaining the original.

Additionally, the D3s features a built-in monoaural microphone, augmented by a stereo microphone input, which is perfect for hot-shoe microphone-mounting and the use of wireless microphones for interviews or spot news.

Photographers and filmmakers alike will appreciate the full aperture control from a wide f-stop to the smallest, as the FX-format sensor renders low-noise movie clips with outstanding clarity, aided by the large selection of renowned NIKKOR lenses to produce a dramatic depth of field. High Sensitivity Movie Mode allows the utilization of the entire ISO range to capture otherwise hidden details in challenging lighting conditions, more effectively than cameras with smaller sensors. Now, users can benefit from available natural light for applications such as telling a story in a journalistic style in the field or to create a gritty film noir masterpiece without computer-generated imagery (CGI) post production. While recording, users also have the ability to control exposure, and will enjoy the added benefits of improved contrast-detect type AF while in Tripod Live View mode.

Nikon D3s Top View

Performance and Features Defining Versatility
The emergence of the D3 in 2007 provided photographers with a unique fusion of ruggedness, speed, versatility and image quality — characteristics which the D3s now takes even further. Photographers are able to capture images at 9 frames per second (fps) in the FX-format or at up to 11 fps in the DX crop mode, while data is transferred through a 16-bit pipeline for optimal processing speed. Additionally, the buffer has been increased, enabling continuous bursts approximately twice that of the D3 in the JPEG, TIFF or NEF (RAW) formats. Files can also be captured in either 12- or 14-bit compressed or uncompressed formats to maintain the images data integrity. Photographers can also select the new 1.2x crop mode for a modest telephoto effect, while minimally impacting resolution, as photos are captured at approximately 8.4 megapixels (9 fps).

The D3s also features two UDMA compatible CompactFlash™ card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. One or both can also be designated for data-heavy D-Movie recording. Images can be displayed directly from the camera to a high-definition monitor using the camera’s High-Definition Multi-Media Interface (HDMI) port and an optional cable.

Additionally, the D3s features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To alleviate another kind of noise, the D3s also features a Quiet Shutter Mode which substantially reduces the sound of the camera’s mirror-down cycle, which is perfect for shooting in sensitive environments such as movie sets, meetings, ceremonies, or while photographing wildlife.

Technologies Engineered for Professionals
The D3s’ speed and performance is the culmination of many Nikon core technologies, including the latest generation of the EXPEED™ advanced digital image processing system technologies. The latest iteration of this system is specially designed to keep pace with the D3s’ blazing performance to provide superior image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise colour reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image colour parameters.

The D3s’ accelerated Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance detection and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame.

Nikon’s exclusive 3D Colour Matrix Metering II assists in ensuring accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system’s sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting (ADL), used in combination with 3D Matrix Metering II, helps to determine proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Photographers can also use ADL bracketing for up to five frames of ADL compensation.

To further enhance each photographer’s ability to express their personal style, Nikon’s Picture Control System allows selection of Picture Control settings including Standard, Neutral, Vivid and Monochrome. Additionally, adjustment can be made to Picture Controls to image sharpening, contrast, brightness, saturation, hue and more. Photographers then have the flexibility to save up to nine personalized Picture Controls on camera and 99 additional Picture Controls externally.

Ready for Work
Engineered for real-world functionality, the D3s is ruggedly constructed with moisture, dust and shock resistance that has become a hallmark of flagship Nikon digital SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to 300,000 cycles for maximum accuracy and longevity. Rigid and precise magnesium alloy construction and the familiar form factor of the D3 extend consistent Nikon system synergy.

Nikon D3s Back View

A bright and accurate viewfinder provides 100 per cent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 920,000 dot, 3.0-inch super density LCD monitor which is viewable up to 170 degrees, and is safeguarded by a tempered glass cover. Thanks to incredibly efficient internal circuitry, the D3s can capture up to 4200* shots per single charge of the camera’s Lithium-ion battery.

System Strength Withstands the Test of Time
The D3s is fully compatible with Nikon’s Creative Lighting System (CLS) affording photographers a mobile lighting solution that is easy to manage. The D3s is also compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and (satellite) date of shooting. Photographers can shoot tethered via USB, or use the WT-4A wireless transmitter to send images wirelessly when speed and mobility are essential. D3s users will also enjoy the system strength of a comprehensive selection of NIKKOR interchangeable lenses — long heralded for their optical superiority.

The new D3s will be showcased at the Photographic, Video & Digital Imaging Show, International Centre, 6900 Airport Road, Mississauga, Ont., from October 16-18, 2009 at the Nikon booth.
*Based on CIPA Standards

Price and Availability
The Nikon D3s body will be available at Nikon Canada Authorized Dealers starting in late November 2009. Pricing will be announced at a later date.

About Nikon
Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED™ advanced digital image processing system technologies. Nikon Corporation, the parent company of Nikon Canada Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 50 million NIKKOR SLR interchangeable lenses. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.

Nikon AF-S DX Micro NIKKOR 85mm f/3.5G ED VR

Nikon Canada Launches New AF-S DX Micro 85mm f/3.5 ED VR Lens

Medium telephoto lens designed for extreme close-up photography

Mississauga, ON, October 14, 2009 – Nikon Canada today introduced the new medium telephoto AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens. While the new lens is designed specifically for extreme close-up photography, it is also perfectly suited for portrait, nature and general imaging. Focusing as close as 27mm, this new 85mm Micro lens allows photographers to capture breathtaking close-up images with life-size reproduction ratios up to 1:1, helping to ensure that even the most subtle of subject detail is reproduced faithfully. The new 85mm Micro lens, in conjunction with Nikon DX format digital SLR camera, renders a picture angle equivalent of 127.5mm (in the 35mm or FX-format), providing a natural perspective along with a desirable and practical lens-to-subject working distance.

The NIKKOR Advantage
Specifically engineered for use with Nikon’s assortment of DX-format digital SLRs, the new 85mm Micro lens incorporates a variety of Nikon-exclusive features and technologies including Nikon’s Silent Wave Motor (SWM) technology, Extra Low Dispersion (ED) glass and an Internal Focusing (IF) design. While optimized for DX-format digital SLRs, this lens is also compatible with Nikon FX-format digital SLRs when used in their DX crop mode. In addition, dramatic close-up perspectives can be captured in beautiful HD video with digital SLR cameras such as the Nikon D5000, D90 and the new D300s.

This lens also incorporates the benefit of Vibration Reduction (VR II) Image Stabilization technology, which gives photographers the ability to shoot at shutter speeds up to four stops* slower than would otherwise be possible, while dramatically reducing the image blur caused by camera shake in handheld photography. Nikon VR image stabilization is specifically engineered for each lens into which it is incorporated, ensuring optimum image stabilization benefit. And, unlike camera body-based approaches to image stabilization, Nikon’s lens-based VR also stabilizes the camera’s viewfinder image, making composing and capturing images and movies easier.

Nikon’s SWM provides fast, quiet and accurate autofocus performance and Nikon’s IF design further enhances AF performance, while also allowing photographers to manually focus quickly and smoothly. Additional benefits to IF include the elimination of both front lens element rotation and changes in lens length during focusing. A constant lens length improves balance and overall handling, while doing away with front element rotation making the use of front-mounted accessories such as polarizer or the Nikon Wireless Close-up Speedlight System much more convenient.

Optical construction consists of 14 elements in 10 groups, while the addition of an ED glass element minimizes chromatic aberration, enhancing the lens’ ability to deliver stunning, high-contrast images with accurate and well-saturated colours. A rounded nine-blade diaphragm opening allows out-of-focus background or foreground scene information to appear more naturally blurred.
*As determined in Nikon performance tests

AF-S DX Micro NIKKOR 85mm f/3.5G ED VR Feature Highlights

• Medium-telephoto 85mm Micro lens (picture angle is equivalent to a focal length of 127.5mm in FX/35mm format)
• Closest focusing distance of 0.286 m/0.9 ft.
• The optical system featuring an Extra-low Dispersion (ED) glass element is optimized for DX-format digital SLRs
• Vibration Reduction (VR II) enables sharper pictures while shooting at shutter speeds up to four stops slower than would otherwise be possible
• Silent Wave Motor (SWM) ensures fast, quiet AF operation
• Internal Focusing (IF) enables focusing without changing the length of lens barrel
• The nine-blade rounded diaphragm opening gives out-of-focus elements a more natural appearance

Price and Availability
The AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens will be available at Nikon Canada Authorized Dealers beginning in late November 2009. Pricing will be announced at a later date.

Exclusive Canadian Warranty
Nikon Canada offers an exclusive five-year warranty for all NIKKOR lenses purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the new ultra-wide 10-24mm to the super-telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an “R” to “NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED™ advanced digital image processing system technologies. Nikon Corporation, the parent company of Nikon Canada Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 50 million NIKKOR SLR interchangeable lenses. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.

Fujifilm FinePix F70EXR

Just Posted! Fujifilm FinePix F70EXR Review

The Fujifilm FinePix F70EXR is Fujifilm’s first compact long zoom digital camera and, at 22.7mm (0.9 in.) thin, is slim enough to carry in a trousers pocket. The Super CCD EXR image sensor allows you to take great pictures in all light conditions.

[ Read more in our Fujifilm F70EXR Review... ]

Fujifilm FinePix Z37 / Z35

Just Posted! Fujifilm Z35 Review

The Fujifilm FinePix Z35 is an ultra compact digital camera that is both affordable and stylish, especially in its two-tone versions (Black & Silver or White & Pink). It is slim enough to carry in a jeans pocket and takes good pictures at base ISO in good lighting. Ideal for a young child or teen looking for their first digital camera.

[ Read more in our Fujifilm Z35 Review... ]

Panasonic Lumix DMC-ZR1 / ZX1

Just Posted! Panasonic ZR1 Review

The Panasonic Lumix DMC-ZR1 is a smaller and lighter ultra zoom that packs an 8x ultra wide-angle optical zoom into a body slim enough to carry in a trousers pocket. It takes great pictures in Intelligent AUTO mode, and you may find it hard to leave home without it.

[ Read more in our Panasonic ZR1 Review... ]

Nikon Coolpix S1000pj

Just Posted! Nikon Coolpix S1000pj Review

The Nikon Coolpix S1000pj is an easy-to-use point-and-shoot ultra compact digital camera that uniquely features a built-in projector. Being able to share your pictures immediately without people crowding all around you adds a new dimension of fun to your digital photography.

Executive Summary

The Nikon Coolpix S1000pj is the world’s first point-and-shoot digital camera with a unique built-in projector. It is a handsome ultra compact digital camera that easily slips into a Jeans pocket or a small fashion purse. Handling is good and the controls and menu are intuitive to use. It produces average to good image quality and, as is common with point-and-shoot cameras, higher ISOs are visibly noisy.

[ Read more in our Nikon S1000pj review... ]