This video presents “photokina 2012 – DAS WESENTLICHE”:
- Get a behind-the-scenes look into the “LEICA DAS WESENTLICHE” event held on September 17, 2012 before the start of photokina 2012
- Watch what happened on the night Leica Camera announced an unprecedented amount of new products
The Leica Internet Team sat down with Alfred Schopf, CEO of the Management Board of Leica Camera AG, to give us insight into the inspiration and idea behind the celebratory, new book “Ninety Nine Years Leica”:
LEICA CAMERA CELEBRATES 99 YEARS
Special edition book recounts the path to becoming a living legend
Allendale, NJ (December 6, 2012) – For nearly a century, Leica cameras have captured fleeting moments and transformed them into stories brimming with the lifeblood of true human experience. The iconic image of the end of WWII as displayed by the sailor and nurse in Times Square embodies the excitement and relief felt in the U.S. on V-J Day, an immortal message not of love, but of spontaneous joie de vivre. As a stark contrast, yet just as intense, the palpable fear on Napalm Girl’s face reaches beyond the picture as she runs screaming from the wreckage that was formerly her home, announcing to the world that war also, and above all, affects the most innocent people: children. Now, the story of passion and inspiration synonymous with Leica Camera comes to life in “Ninety Nine Years Leica,” a 300-page tribute to the intensely emotive and legendary images that have become a part of our lives. It sheds an emotional spotlight on 99 years of enthusiasm for a small camera developed by Oskar Barnack in 1913.