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Press Releases
Press Releases

Gentec Announces Availability of the Sigma 150-600mm F5-6.3 DG OS HSM Contemporary Lens in Canada

Mon September 15, 2014

Sigma 150-600mm F5-6.3 DG OS HSM Contemporary

Sigma 150-600mm F5-6.3 DG OS HSM Contemporary

Sigma adds a portable hyper-telephoto to the Contemporary line with the addition of the 150-600mm F5-6.3 DG OS HSM Contemporary lens. This hyper-telephoto zoom lens incorporates dust-proof and splash-proof components as well a water and oil-repellent coating.

The pricing and availability has not been determined yet but it will be available for Canon, Nikon, Sony and Sigma camera mounts later.

MEDIA RELEASE

September 15, 2014

Sigma adds portable hyper-telephoto to Contemporary line with new 150-600mm F5-6.3 DG OS HSM | C

Gentec International is pleased to announce the new Sigma 150-600mm F5-6.3 DG OS HSM | Contemporary lens. This hyper-telephoto zoom lens maintains impressive image quality while increasing portability over the recently announced Sports version. This new lens features a more compact design, allowing for lighter weight and better usability when shooting handheld for long periods of time.

Pricing and availability for the Sigma 150-600mm F5-6.3 DG OS HSM | Contemporary lens have not yet been determined. The lens will be available for Canon, Nikon, Sony and Sigma camera mounts.


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Press Releases

Gentec Announces Availability of Sigma 18-300mm F3.5-6.3 DC MACRO OS HSM Contemporary Lens in Canada

Mon September 15, 2014

Sigma 18-300mm F3.5-6.3 DC MACRO OS HSM Contemporary

Sigma 18-300mm F3.5-6.3 DC MACRO OS HSM Contemporary

The Sigma 18-300mm F3.5-6.3 DC MACRO OS HSM Contemporary joins the Sigma lineup as an all-purpose lens for all types of photography. It is relatively compact with a versatile 16.6x zoom range with coverage from a wide-angle of 18mm to a telephoto of 300 mm zoom range. It incorporates Sigma’s optical stabilization (OS) function.

It will be available in November for Canon, Nikon and Sigma with a suggested retail price of $699.95. Pentax and Sony versions will follow later this year. The AML72-01 Close-up lens will also be available in November with a suggested retail price of $79.95.

MEDIA RELEASE

September 15, 2014

Sigma introduces new contemporary high ratio zoom lens with its 18-300mm F3.5-6.3 DC MACRO OS HSM zoom

Gentec International, the exclusive Canadian distributor of Sigma lenses, announces the new 18-300mm F3.5-6.3 DC MACRO OS HSM | Contemporary, a brand new lens in the Sigma lineup. This compact, versatile lens includes Sigma’s optical stabilization (OS) function and is ideal for all types of photography, offering an incredible 16.6x zoom range with coverage from a wide-angle of 18mm (equivalent to 27mm on a full-frame camera) to a telephoto of 300mm (equivalent to 450mm on a full-frame camera), as well as macro.

The Sigma 18-300mm F3.5-6.3 DC MACRO OS HSM lens has a suggested retail price of $699.95 and will be available for Canon, Nikon and Sigma in November; Pentax and Sony versions will follow later this year. The AML72-01 Close-Up lens has a suggested retail price of $79.95 and will also be available in November.


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Firmware Updates, Press Releases

Panasonic New Firmware Update for LUMIX DMC-GH4 Camera: New 4K Photo Mode

Mon September 15, 2014

Today Panasonic announced the new firmware update program for the LUMIX Digital Single Lens Mirrorless (DSLM) camera DMC-GH4. The firmware will be released to enhance the performance and controllability of the camera, featuring new 4K Photo Mode.

PRESS RELEASE

Panasonic Announces the Firmware Update Program for LUMIX DMC-GH4

Featuring 4K Photo Mode

NEWARK, NJ (September 15, 2014) – Panasonic announces the new firmware update program for the LUMIX Digital Single Lens Mirrorless (DSLM) camera DMC-GH4. The firmware will be released to enhance the performance and controllability of the camera, featuring new 4K Photo Mode.

The 4K Photo is a new way of photography that Panasonic is proposing. It encourages users to capture the spur-of-the-moment in high resolution 4K photo by cropping out a designated frame out of the 4K video. With the new firmware, it is easier to get a 4K photo by using the 4K Photo Mode. Once selecting the 4K Photo Mode, recording format / picture quality setting / brightness level are automatically set to the optimum parameters for photo shooting. Users can record high quality video either in 4:3, 3:2 or even 1:1 aspect ratios in addition to 16:9 – all can provide a still image with 8-megapixel equivalent resolution. Each JPEG image cropped out of the video footage complies with EXIF just as a normal still picture. While recording the 4K video in 4K Photo Mode, it is possible to mark the designated portion by just pressing the [Fn1] button. This can reduce postproduction work for searching the spur-of-the-moment worth cropping out. Moreover, 4K video can be recorded continuously with Loop Rec function which keeps saving the 5 newest 2-minute video files. Users can patiently wait for the perfect photo opportunity to come as long as they want keep the camera recording without worrying about the capacity of the SDXC/SDHC Memory Card*1.

There are more functional upgrades such as the addition of 4K video recording in 23.98p (MP4, AAC) and enhancement of controllability over ISO setting or the amount of flash emission. Also, the DMC-GH4 now expands its connectivity with external equipment. For example, the PC software “USB Tether*2” enables remote camera control (shooting, setting or image data transfer) by PC via USB.


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Firmware Updates, Press Releases

Panasonic New Firmware Update for LUMIX DMC-FZ1000 Camera: New 4K Photo Mode

Mon September 15, 2014

Today, Panasonic announced the new firmware update program for the LUMIX DMC-FZ1000. The firmware will be released to enhance the performance and controllability of the camera, featuring the new 4K Photo Mode.

PRESS RELEASE

Panasonic Announces the Firmware Update Program for LUMIX

DMC-FZ1000 Featuring 4K Photo Mode

NEWARK, NJ (September 15, 2014) -Panasonic announces the new firmware update program for the LUMIX DMC-FZ1000. The firmware will be released to enhance the performance and controllability of the camera, featuring the new 4K Photo Mode.

The 4K Photo is a new method of Hybrid Photography that Panasonic is proposing. It encourages users to capture the spur-of-the-moment in a high resolution 4K photo by cropping out a designated frame from 4K video. With the new firmware, it is easier to get 4K photo by using the 4K Photo Mode. Once selecting the 4K Photo Mode, recording format / picture quality setting / brightness level are automatically set to the optimum parameter for photo shooting. Users can record high quality video either in 4:3, 3:2 or even 1:1 aspect ratios in addition to 16:9 – all can provide a still image with 8-megapixel equivalent resolution. Each JPEG image cropped out of the video footage complies with EXIF just as a normal still picture. While recording the 4K video in 4K Photo Mode, it is possible to mark the designated portion by just pressing the [Fn1] button. This can reduce postproduction work for searching the spur-of-the-moment worth cropping out.

There are more functional upgrades such as an addition of 4K video recording in 23.98p (MP4, AAC) and 3 new additional options for shutter sound.


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Press Releases

Panasonic: New LUMIX DMC-LX100 with New Micro Four Thirds MOS Sensor and 4K Video Recording + Fast F1.7 LEICA DC VARIO-SUMMILUX Lens

Mon September 15, 2014

Today, Panasonic introduces the DMC-LX100 (LX100) with Micro Four Thirds High Sensitivity MOS Sensor for the 6th generation model of Panasonic’s world-renowned LX high-end compact camera series. The new LX100 is not just a successor to the DMC-LX7 but a jump-up that even inherits the DNA of DMC-LC1 – the Panasonic’s first full manual compact camera released in 2014. The LX100 will be available at www.shop.panasonic.com and valued channel partners at the end of October.

Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

PRESS RELEASE

The LUMIX DMC-LX100 with New Micro Four Thirds MOS Sensor

and F1.7 LEICA DC VARIO-SUMMILUX Lens

Featuring 4K Video Recording Capability

NEWARK, NJ (September 15, 2014) – Panasonic is proud to introduce the DMC-LX100 (LX100) with Micro Four Thirds High Sensitivity MOS Sensor for the 6th generation model of Panasonic’s world-renowned LX high-end compact camera series. The new LX100 is not just a successor to the DMC-LX7 but a jump-up that even inherits the DNA of DMC-LC1 – the Panasonic’s first full manual compact camera released in 2004.  The LX100 will be available at www.shop.panasonic.com and valued channel partners at the end of October.

To achieve even higher picture quality and multi-aspect capability, the LX100 incorporates the Micro Four Thirds High Sensitivity MOS sensor. It lets subjects stand out of the background impressively with a rich stereoscopic effect. By keeping the resolution at 12.8-megapixels*1, the amount of light is enough to improve the S/N ratio, making it possible to capture clear image with minimum noise even when shot at high ISO. The Venus Engine is also newly developed to feature multiple noise reduction systems such as Multi Process NR, Random Filter and Aperture Filter, to achieve high color reproduction and high image quality with natural description.

A newly developed LEICA DC VARIO-SUMMILUX lens (35mm camera equivalent: 24-75mm) boasts F1.7-F2.8 high speed and high descriptiveness in detail and resolution to each corner. It also produces stunningly beautiful defocus together with the large MOS Sensor. In addition, newly adopted 9-blade aperture diaphragm help produce bokeh with a smooth, circular shape. The versatile zoom range of 24-75mm (35mm camera equiv.) is suitable for wide-ranging photography to portraits. Notably, landscapes can be captured in dynamic 24mm ultra wide angle in any 4:3, 3:2 or 16:9 aspect thanks to the multi-aspect sensor.


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Press Releases

Panasonic Announces New Ultra Compact LUMIX DMC-GM5 Camera with a Live View Finder

Mon September 15, 2014

Today, Panasonic introduces the new LUMIX DMC-GM5 from its stylish compact Digital Single Lens Mirrorless (DSLM) GM series.

The DMC-GM5 will be available at www.shop.panasonic.com and valued channel partners in mid-November.

PRESS RELEASE

The Ultimate Digital Mirrorless Camera in an Ultra Compact Size

New LUMIX DMC-GM5 with a Live View Finder

Panasonic is proud to introduce the new LUMIX DMC-GM5 from its stylish compact Digital Single Lens Mirrorless (DSLM) GM series, that boasts both an outstanding compact profile but it’s also high performance for the ultimate picture quality. The DMC-GM5 will be available at www.shop.panasonic.com and valued channel partners in mid November.

In the sleek, stylish body design adopting a magnesium alloy, DMC-GM5 (GM5) now integrates a 1,166K-dot equivalent LVF (Live View Finder) with approx.0.92x / 0.46x (35mm camera equiv.) magnification and 100% field of view. This LVF boasts approx.100% color reproduction as that on the LUMIX GX7.

The GM5 realizes high-quality image recording with real-to-life details through excellent resolution, image rendering and color reproduction. Taking full advantage of 16.00-megapixel Digital Live MOS Sensor and Venus Engine, images are rendered with high resolution even when shot in low-lit situations and at a max. 25,600 ISO sensitivity.


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Press Releases

Panasonic New LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S.: Fast Ultra Compact Digital Interchangeable Telephoto Zoom Lens with a Retractable Structure

Mon September 15, 2014

Today Panasonic announces the new digital interchangeable telephoto zoom lens, the LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100) based on the Micro Four Thirds system standard. This lens is useful in shooting images including portrait or close-ups with impressively defocused background taking advantage of its high portability.

Panasonic LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100)

Panasonic LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100)

PRESS RELEASE

New Micro Four Thirds Digital Interchangeable Telephoto Zoom Lens

LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100)

Featuring Ultra Compact Size in Stylish Design with a Retractable Structure

NEWARK, NJ (September 15, 2014) – Panasonic is proud to introduce a new digital interchangeable telephoto zoom lens, the LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100) based on the Micro Four Thirds system standard. Achieving high picture quality, the new LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. designed in stunningly compact metallic profile with retractable structure despite a lens with this versatile focal distance of 35-100 mm (Equivalent to 70-200 mm on a 35mm camera). It is useful in shooting images including portrait or close-ups with impressively defocused background taking advantage of its high portability. The lens will be available in mid November at www.shop.panasonic.com and valued channel partners.

Comprised of 12 lenses in 9 groups, the lens system realizes uniform descriptiveness with its excellent contrast from the center to the corners, equal brightness at entire zoom range and high resolution. Notably, 2 ED (Ultra Extra-Low Dispersion) lenses minimize chromatic aberration. An aspherical lens helps achieve high optical performance while allowing dramatic downsizing of the lens unit.

The MEGA O.I.S. (Optical Image Stabilizer) effectively compensates for vibration making it easy to capture images clearly even if they are shot with small aperture.


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Press Releases

Panasonic New Compact Fast LUMIX G 14mm / F2.5 II ASPH.: Micro Four Thirds Digital Interchangeable Single Focal Length Lens for GM Series Cameras

Mon September 15, 2014

Today Panasonic announces the new digital interchangeable single focal length lens, the LUMIX G 14mm / F2.5 II ASPH. The lens features a 14mm wide ange and F2.5 high speed with sharp, high contrast image rendering.

Panasonic LUMIX G 14mm / F2.5 II ASPH. (H-H014A)

Panasonic LUMIX G 14mm / F2.5 II ASPH. (H-H014A)

PRESS RELEASE

New Micro Four Thirds Digital Interchangeable Single Focal Length Lens

LUMIX G 14mm / F2.5 II ASPH. (H-H014A)

Featuring Compact, High Quality Design for Stylish GM Series Cameras

NEWARK, NJ (September 15, 2014) – Panasonic is proud to announce a new digital interchangeable single focal length lens, the LUMIX G 14mm / F2.5 II ASPH. (H-H014A) based on the Micro Four Thirds system standard.  Offered in black and silver, the new LUMIX G 14mm / F2.5 II ASPH. matches the GM series of LUMIX Digital Single Lens Mirrorless (DSLM) cameras – the new DMC-GM5 or DMC-GM1. The lens will be available at www.shop.panasonic.com and valued channel partners in mid November.

The LUMIX G 14mm / F2.5 II ASPH. features a 14mm (35mm camera equivalent: 28mm) wide angle and F2.5 high speed with sharp, high contrast image rendering. Taking advantage of the wide angle of view and deep depth of field, the compact LUMIX G 14mm / F2.5 II ASPH. offers excellent performance for shooting not only landscapes but also general photography.


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Press Releases

Panasonic Canada New DMC-GM5: Ultra Compact Digital Single Lens Mirrorless Camera with Live View Finder

Mon September 15, 2014

Panasonic Canada introduces a new addition to its line-up of Lumix digital cameras.

The DMC-GM5 is a premium compact Digital Single Lens Mirrorless camera. Key features include:

  • integrated viewfinder and touch-control 3-inch high resolution monitor,
  • full HD video recording and Contrast AF System (max. 240 fps),
  • Wi-Fi® connectivity, and
  • Snap Movie Mode – users can record video as they shoot “moving photos”.
    • Using Panasonic Image App on a Smartphone or tablet, clips can be edited and then shared online.

PRESS RELEASE

PANASONIC ANNOUNCES DMC-GM5: THE ULTIMATE DSLM CAMERA IN ULTRA COMPACT SIZE

 Features High Performance LVF (Live View Finder)

 MISSISSAUGA, ON (September 15, 2014) – Panasonic Canada Inc. is proud to introduce the new LUMIX DMC-GM5 from its premium compact Digital Single Lens Mirrorless (DSLM) GM series. The camera’s high performance and range of features result in ultimate picture quality, and its outstandingly compact profile is perfect for the photographer on-the-go.

The DMC-GM5’s stylish magnesium alloy body design integrates a 1,166K-dot equivalent LVF (Live View Finder) with approx.0.92x / 0.46x (35mm camera equiv.) magnification and a 100 per-cent field of view. The LVF also boasts approximately 100 per-cent colour reproduction. The touch-control system integrated into the three-inch (approx. 921K-dot) high resolution monitor in 16:9 aspect lets users set focus  and even release the shutter by simply touching the subject on the screen.

The DMC-GM5 realizes high-quality image recording with real-life details through excellent resolution, image rendering and colour reproduction. Its 16-megapixel Digital Live MOS Sensor and Venus Engine ensure that images are rendered with sharp resolution even when shot in low-lit situations and at max. 25600 high ISO.

The DMC-GM5’s Contrast AF System excels in both speed and accuracy by exchanging a digital signal between the camera and the lens at max. 240 fps. A variety of extensive AF functions including new Face / Eye Detection AF, Low Light AF, Pinpoint AF and One-shot AF enhances usability to comply with wide-ranging shooting situations.


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Press Releases

Panasonic Canada New LUMIX DMC-LX100 Camera: New 4/3-inch MOS Large Sensor, Fast F1.7 LEICA DC VARIO-SUMMILUX lens and 4K Video Recording Capability

Mon September 15, 2014

Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

Panasonic Canada introduces a new addition to its line-up of Lumix digital cameras.

The DMC-LX100 is the 6th generation of Panasonic’s world-renowned LX series of high-end compact cameras. Key features include:

  • incorporates Panasonic’s 4/3-inch high sensitivity MOS sensor and newly developed Venus Engine featuring multiple noise reduction systems;
  • smooth, high quality video recording in 4K;
  • Light Speed AF of approx. 0.14 sec; and
  • integrates Wi-Fi® connectivity with NFC technology.
Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

PRESS RELEASE

PANASONIC ANNOUNCES THE LUMIX DMC-LX100

Features New 4/3-inch MOS Large Sensor, F1.7 LEICA DC VARIO-SUMMILUX lens and 4K Video Recording Capability

MISSISSAUGA, ON (September 15, 2014) – Panasonic Canada Inc. is proud to introduce the 6th generation of its world-renowned LX series of high-end compact cameras, the DMC-LX100. With a 4/3-inch High Sensitivity MOS Sensor, the camera is designed to inspire creativity. The DMC-LX100 is not just a successor to the DMC-LX7 but is also reminiscent of the DMC-LC1 – Panasonic’s first full manual compact camera released in 2004.

LX100s-Slanted-silver-600

To achieve even higher picture quality and multi-aspect capability, the DMC-LX100 incorporates Panasonic’s 4/3-inch high sensitivity MOS sensor.  The powerful sensor and F1.7 lens create a shallow depth of field, which enables subjects to stand out of the background with rich stereoscopic effect.  By keeping the resolution to 12.8-megapixels1, the amount of secured light is enough to improve S/N ratio, making it possible to capture clear images with minimum noise even when shooting at a high ISO.  The Venus Engine is also newly developed to feature multiple noise reduction systems such as Multi Process NR, Random Filter and Aperture Filter, to achieve high colour reproduction and high image quality with natural description.

The newly developed LEICA DC VARIO-SUMMILUX lens (35mm camera equivalent: 24-75mm) boasts F1.7-F2.8 high speed and high descriptiveness in detail and resolution even in the corners of images.  Together with the large MOS Sensor, it also produces stunningly beautiful image defocus.  In addition, the newly adopted nine-blade aperture diaphragm helps produce bokeh with smooth, circular shape.  The versatile zoom range of 24-75mm (35mm camera equiv.) is suitable for wide-ranging photography uses – from snap to portrait.  Notably, landscapes can be captured in dynamic 24mm ultra wide angle in any aspect (4:3, 3:2 or 16:9) thanks to the multi-aspect sensor.


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Press Releases

Samsung: New NX1 SMART Camera Captures Professional Images, Cinema Quality 4K/UHD Video + Fast Telephoto NX 50-150mm F2.8 S OIS Lens

Mon September 15, 2014

NX1 SMART Camera with 50-150mm F2.8 S OIS lens

NX1 SMART Camera with 50-150mm F2.8 S OIS lens

Samsung announces two new digital imaging products from the Photokina tradeshow – the new NX1 SMART Camera and the 50-150mm F2.8 S OIS lens.  The NX1 is a new flagship model that combines professional image quality with cinema quality Ultra High Definition (UHD) / 4K resolution video recording and industry-leading SMART connectivity.  The Samsung 50-150mm F2.8 S OIS lens is the second in Samsung’s series of professional-grade “S” lenses and affords photographers the opportunity to capture telephoto images with “crisp clarity and tack sharp focus in a variety of scenarios.”

While availability has yet to be finalized for the U.S. market, Samsung is anticipating that the units will be on sale by mid- to late-October.  Pricing is as follows:

  • NX1 (body only): $1,499.99
  • NX1 Bundle (including battery grip, additional battery, battery charger and the 16-50mm S Lens): $2,799.99
  • 50-150mm F2.8 S Lens: $1,599.99

PRESS RELEASE

Samsung Expands Award-Winning NX Camera Line Up with the Launch of the New Flagship NX1 SMART Camera

Samsung’s newest model captures superb images, cinema-quality 4K/UHD video; New Samsung 50-150mm F2.8 S lens brings speed to a robust lens line-up

RIDGEFIELD PARK, N.J. – Sept. 15, 2014 – Samsung Electronics America, Inc. (SEA), announces today the launch of the NX1 SMART Camera. This new flagship model combines professional image quality with cinema quality Ultra High Definition (UHD) / 4K resolution video recording and industry-leading SMART connectivity. Samsung also expands its line of professional-grade “S” lenses with the introduction of a new telephoto lens, the NX 50-150mm F2.8 S OIS lens.

“The NX1 is the new flagship in our award-winning NX line-up. It brings together our SMART camera technology, new 4K video capabilities and Samsung’s fastest AF system to date in a lightweight, portable body. This blend of cutting edge imaging technology appeals to a wide variety of photographers, and makes it one of the most competitive models in its class,” said Ron Gazzola, Vice President of Marketing, Digital Imaging, Samsung Electronics America. “The combination of the new Samsung 50-150mm F2.8 S lens and NX1 delivers an unrivalled shooting experience that gives users the confidence that they’re taking the best images or video in any situation.”


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Press Releases

Olympus M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens features constant F2.8 aperture and Dust, Splash and Freezeproof construction

Mon September 15, 2014

With the introduction of the new M.Zuiko 40-150mm [80-300mm equiv.] f2.8 PRO Lens, the Olympus OM-D E-M1 encroaches into the DSLR professional market. Add the MC-14 1.4x Tele-converter to the telephoto lens, and the 35mm equivalent focal length becomes 112-420mm, without affecting the image quality.

M.Zuiko Digital ED 40-150mm f2.8 PRO + Lens Hood LH-76 + Filter + 1.4x Teleconverter MC-14

M.Zuiko Digital ED 40-150mm f2.8 PRO + Lens Hood LH-76 + Filter + 1.4x Teleconverter MC-14

The M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO Lens weighs only 870 g (including tripod baseplate) and is splash proof, as is the E-M1, making them an almost irresistive combo for covering professional sports events, come rain or shine.

This means that professional sports photographers now have a viable relatively compact and light alternative to their current long and heavy super tele lens.

The M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO Lens is also a capable macro lens, allowing you to shoot as close as 50 cm from the front of the lens and giving an image magnification of 0.42x (35mm equivalent).

Availability and Price
The M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens will be available in November 2014:

  • M. Zuiko 40-150mm f2.8 PRO Lens $1,499.99 Avail in November 2014
  • MC-14 1.4x Tele-converter $349.99 Avail in November 2014

PRESS RELEASE

THE OLYMPUS M.ZUIKO® ED 40-150mm f2.8 PRO LENS

Olympus’ First M.ZUIKO PRO Telephoto Zoom Lens Delivers Ultimate Optical Performance in a Portable, Lightweight Body

Olympus E -M1 with M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens, MC-14 Teleconverter, Lens Hood LH-76 and HLD-7 Power Battery Holder

Olympus E -M1 with M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens, MC-14 Teleconverter, Lens Hood LH-76 and HLD-7 Power Battery Holder

CENTER VALLEY, Pa., September 15, 2014 – Professional quality telephoto shooting is now more portable than ever with the introduction of the Olympus M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens (80-300mm in 35mm equivalent). This latest Olympus lens is the first telephoto in the M.ZUIKO PRO series that features a dust, splash and freezeproof construction, durable enough to withstand the rigors of professional shooting, when combined with the Olympus OM-D E-M1®.

The M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens maintains a constant f2.8 aperture for bright, superior optical performance that meets the needs of professional photographers. It incorporates the world’s first focusing system to power two high-grade lens elements using dual linear VCM (Voice Coil Motor) motors, for quiet, fast focusing on subjects such as fast moving subjects at sporting events. This lens is also perfect for wedding or event photography. With a minimum focus distance of just 20 inches from the front of the lens at all focal lengths, a dedicated Function button, manual focus clutch and a sliding, protective lens hood, the new M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO is versatile, portable and easy-to-use. An inner zoom mechanism allows the lens to maintain its portable size of just over 6 inches.


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