Panasonic + Leica Camera: Greater and Stronger Technological Cooperation in the Digital Camera Field from Oct.2014 to Sept.2019Fri September 19, 2014
Yoshiyuki Miyabe, President of AVC Networks Company, an internal company of Panasonic, stated: “It is a great honor to be able to strengthen our bonds with Leica as a strategic partner. Panasonic will continue to incorporate Leica’s century-worth of optical technologies and camera traditions into the DNA of Panasonic’s digital cameras to further expand our business.”
Every Leica lens is hand-crafted and goes through meticulous manufacturing processes to uphold the quality and precision that Leica defines and customers have come to expect. In the age where technology almost inevitably means mass manufacturing, Leica products are still made with exacting precision by the hands of highly-trained technicians.
- This video gives you a behind-the-scenes look at the craftsmanship and making of Leica lenses in the production facilities of Leica Camera AG.
Alfred Schopf, Chief Executive Officer of Leica Camera, said: “The signing of this agreement is significant for Leica as we seek further growth in the digital imaging sector. Strengthening our cooperative relationship with Panasonic is essential to Leica’s continued growth.”
This video presents Panasonic Takes Part in #Photokina2014 – the World’s Leading Imaging fair.
- Panasonic Showcases Its State-of-art 4K Imaging Products and A New Concept Communication Camera
Sep 19, 2014
Leica Camera AG
Panasonic and Leica Camera Expand Partnership Agreement in
the Digital Camera Sector
Osaka, Japan /Wetzlar, Germany (September 19, 2014) – Panasonic Corporation and Leica Camera AG today announced they have extended their partnership agreement and agreed to expand and strengthen their technological cooperation in the digital camera field.
The agreement includes the extension of license agreement for use of Leica’s trademark on Panasonic’s digital camera products as well as expansion and strengthening of technological cooperation between the two companies.
Based on this agreement, Panasonic will be able to commercialize digital camera products with Leica lenses over the next five years, from October 2014 to September 2019 while Leica will be able through the expansion and strengthening of technological cooperation to utilize Panasonic’s digital technology in its own product development. The agreement will allow both companies to boost product competitiveness by combining Leica’s optical technology and Panasonic’s digital technology.