Nikon Canada announces the powerful and versatile AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR wide-angle lens
First DX lens with an electromagnetic diaphragm for consistent exposure during high speed shooting
Mississauga, ON, July 2, 2015 – Today, Nikon Canada announced the new wide-angle zoom AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR lens – an amazingly versatile DX-format lens that is well-suited for advanced and enthusiast photographers. The NIKKOR 16-80mm features a combination of the best Nikon lens technologies, some never before seen in a Nikon DX-format lens, such as Nikon’s legendary Nano Crystal Coat. The lens gives photographers an all-purpose optic to help take their photography further.
“The NIKKOR 16-80mm f/2.8-4E ED VR is a very exciting addition to the NIKKOR DX-format lens lineup, and a new milestone in the NIKKOR legacy – it combines the most advanced optical technologies with an useful focal range to capture photos and HD video,” said Amanda Mohammed, Communications and Nikon Professional Services Manager at Nikon Canada. “This new lens is an essential companion for Nikon’s high performance, lightweight series of DX-format HD-SLR cameras.” Continue Reading »
Pack lighter to go further: Nikon announces two new professional super telephoto NIKKOR lenses
The AF-S NIKKOR 500mm F/4E FL ED VR and AF-S NIKKOR 600mm F/4E FL ED VR dominate the sidelines with superior optical and AF tracking performance, while new design reduces weight
Mississauga, ON, July 2, 2015 – Today, Nikon Canada announced two new super telephoto lenses, the AF-S NIKKOR 500mm F/4E FL ED VR and AF-S NIKKOR 600mm F/4E FL ED VR. These two NIKKOR lenses use the latest Nikon lens technologies to enhance autofocus (AF) tracking and optical performance, while significantly reducing weight. Ideal for sports, action, wildlife and press events, these lenses capture striking images from afar with brilliant clarity and sharpness.
“The new AF-S NIKKOR 600mm F/4E FL ED VR and AF-S NIKKOR 500mm F/4E FL ED VR were developed to give photographers the advantage on the sidelines or in the field, with a lens that can keep up with the action and get the decisive shot,” said Amanda Mohammed, Communications and Nikon Professional Services Manager at Nikon Canada. “By the fourth quarter or final period, professional photographers will sincerely appreciate the weight reduction of these lenses, which allows for extended shooting, even into overtime.” Continue Reading »
The following video presents 80th NIKKOR Anniversary:
Have you ever wondered how your NIKKOR lenses are made? In honor of the 80th NIKKOR anniversary, we’ll take you through this beautiful process and give you a whole new appreciation of your favorite glass.
Today, Nikon Inc. announced the new AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR lens with new features such as:
a popular, wide 24-120mm (FX-format equivalent) focal range,
the large f/2.8 – f/4 aperture lets photographers shoot in challenging light with ease,
the 16-80mm’s fast aperture lets users blur the background to create that dramatic separation between subject and background that emphasizes and flatters a subject.
AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR
AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR : Specifications at a glance
The new Nikon AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR will be available in July for a suggested retail price (SRP) of $1,069.95.**
July 2, 2015
An Everyday Lens That’s Anything But Ordinary: The AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR Lens Offers Advanced Photographers Powerful Versatility
MELVILLE, NY – Today, Nikon Inc. announced the new AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR lens – an amazingly versatile DX-format lens that is well suited for advanced and enthusiast photographers. The NIKKOR 16-80mm features a combination of the best Nikon lens technologies, some never before seen in a Nikon DX-format lens, including Nikon’s legendary Nano Crystal Coat. The resulting lens gives a wide variety of photographers an all-purpose optic to help take their photography further and tell their story with clarity and precision.
Photo taken with the new AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR and the Nikon D7200. (Photo Credit: Yoshitsugu Enomoto)
“The NIKKOR 16-80mm f/2.8-4 is a very exciting addition to the NIKKOR DX-format lens lineup, and a new milestone in the NIKKOR legacy – it combines the most advanced optical technologies with an extremely useful focal range to capture photos and HD video,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “This new lens is a great companion for Nikon’s high-performance, lightweight series of DX-format DSLR cameras.”
The following video presents NIKKOR Lens Technology:
Take a look into the innovative technology that goes into NIKKOR lenses and see why professionals around the world settle for nothing less than NIKKOR lenses.
Today, Nikon Inc. announced two new professional telephoto lenses, the AF-S NIKKOR 500mm f/4E FL ED VR and AF-S NIKKOR 600mm f/4E FL ED VR, with new features such as:
increased autofocus (AF) tracking and optical performance, and
significant reduction in weight.
AF-S NIKKOR 500mm f/4E FL ED VR
AF-S NIKKOR 500mm f/4E FL ED VR: Specifications at a glance
AF-S NIKKOR 600mm f/4E FL ED VR
AF-S NIKKOR 600mm f/4E FL ED VR: Specifications at a glance
The new AF-S NIKKOR 500mm f/4E FL ED VR will be available in mid-July for a suggested retail price (SRP) of $10,299.95***. The AF-S NIKKOR 600mm f/4E FL ED VR will be available in mid-July for the SRP $12,299.95***. Both lenses also come with a newly redesigned, lightweight, custom-fit hard case for transport.
July 2, 2015
Pack Lighter to Go Further: Nikon Announces Two New Professional Super Telephoto NIKKOR Lenses
The AF-S NIKKOR 500mm f/4E FL ED VR and AF-S NIKKOR 600mm f/4E FL ED VR Lenses Dominate the Sidelines With Superior Optical and AF Tracking Performance, While New Design Reduces Weight
MELVILLE, NY – Today, Nikon Inc. announced two new super telephoto lenses, the AF-S NIKKOR 500mm f/4E FL ED VR and AF-S NIKKOR 600mm f/4E FL ED VR. These two NIKKOR lenses use the latest Nikon lens technologies to enhance autofocus (AF) tracking and optical performance, while benefitting photographers with a significant reduction in weight. Ideal for sports, action, wildlife and press events, these lenses offer photographers the ability to capture striking images from afar with brilliant clarity and sharpness.
AF-S NIKKOR 500mm f/4E FL ED VR
AF-S NIKKOR 600mm f/4E FL ED VR
“The new NIKKOR 500mm and 600mm f/4 lenses were developed to give photographers the advantage on the sidelines or in the field, with a lens that can keep up with the action and get the decisive shot,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “By the fourth quarter or final period, users will sincerely appreciate the weight reduction of these lenses which allow for extended shooting, even into overtime.”
Photo taken with the new AF-S NIKKOR 500mm f/4E FL ED VR lens and the Nikon D4S camera. (Photo Credit: Craig Kolesky)
Photo taken with the new AF-S NIKKOR 600mm f/4E FL ED VR and the Nikon D4S. (Photo Credit: Ole Jørgen Liodden)
Olympus has announced the Olympus AIR A01 camera in Canada and the United States (released earlier in February in Japan). The Olympus AIR A01 is like a “camera in a lens,” except that in this case, the lens is interchangeable. So, it features the Micro Four Thirds mount (allowing the use of any compatible mFT lens), a 16-megapixel sensor, electronic shutter, built-in battery and a microSD card slot. It does not have an integrated LCD display. Instead, it connects to your smartphone or tablet using Bluetooth and Wi-Fi, and uses the OA.Central for Olympus Air app (free download) to allow you to view the images on your smartphone’s or tablet’s screen.
Olympus AIR A01 with lens and smartphone attached
Even though at first glance the Olympus AIR A01 seems to transform your smartphone into an incredibly capable camera, truth is that the AIR A01isa mirrorless Interchangeable Lens Camera (ILC) though it’s shaped more like a lens or a mount adapter than a boxy camera. It uses your smartphone simply as a dispay device with touch AF capability. It does exactly the same thing as any Olympus mirrorless camera running the appropriate remote control app to enable the use of your smartphone or tablet to remote control the camera. The only difference is that the AIR A01 looks like a big lens that you can attach to your smartphone (as large as the iPhone 6 Plus and the Samsung Galaxy Note 4) using an angled mount — and it looks cool. It looks like you are attaching this big lens (in fact, any wide-angle or even super telephoto mFT lens, though a wide to tele zoom lens would be the most versatile) to your smartphone and suddenly you’re taking these amazing high resolution photos! Or, you might decide not to attach it at all, instead placing it on a tripod, a table or hand-holding it while using your smartphone or tablet as a remote display/control.
Since the AIR A01 is a mirrorless ILC similar to other Olympus mirrorless cameras, you can therefore expect the same cutting-edge imaging technology inside and can take full advantage of all the mFT lenses available from Olympus and other brands. It has the same 16-megapixel sensor and TruePic VII image processor as the latest OM-D and PEN® cameras, the FAST AF system for high-speed, high-precision focusing, RAW capture (transfer to PC using the microSD card), 1080p video recording, a 10 fps consecutive shooting mode and a silent electronic shutter with a 1/16000 sec. max. shutter speed. It does not feature built-in sensor-shift image stabilization (so Panasonic’s optically image stabilized lenses may become popular here). The built-in battery is rated for 320 shots per charge and is charged via USB.
A feature that is going to become more and more common as we start living and working in the Cloud is the integration of the Olympus AIR A01 with Amazon Cloud Drive. This allows for direct-to-cloud storage: you take a picture and it gets saved in the Cloud directly, thus bypassing the limited storage of the memory card and making the images instantly available for posting across social media outlets.
Since Olympus has chosen to make the AIR A01 an open platform, developers can create their own apps for the camera using the available software development kit.
Olympus AIR A01 with 14-42mm EZ lens attached
The Olympus AIR A01 will be available in the United States in July 2015 in Black or White for $299.99 (body only) or $499.99 paired with a 14-42mm EZ lens, and in Canada in August 2015 in Black or White for $399.99 (body only) or $599.99 paired with a 14-42mm EZ lens.
OLYMPUS AIR™ A01 DELIVERS OM-D® IMAGE QUALITY IN A SMART DEVICE WITH DEDICATED APP.
16-Megapixel Micro Four Thirds® Sensor, Built-in Wi-Fi® and Bluetooth, Silent Electronic Shutter, 10 fps Consecutive Shooting, Full HD Video, USB Charging, Dedicated Smartphone App
CENTER VALLEY, Pa., June 30, 2015, 1:00pm EDT — Olympus America Inc. is pleased to announce availability of the Olympus Air A01 camera in Canada and the United States. Olympus Air A01 with Amazon Cloud Drive integration is a compact camera excluding an integrated display; images are instead composed using a smartphone or tablet, which communicates with the camera via Wi-Fi and OA.Central for Olympus Air, Air A01’s dedicated app. The camera includes a 16-megapixel sensor and a Micro Four Thirds mount, delivering DSLR image quality and full compatibility with Olympus’s comprehensive collection of Micro Four Thirds lenses, expanding the capabilities of your smartphone. Continue Reading »
“Completely cameraless photographs” are also called photograms.
The photogram represents a unique art form requiring only the action of light on a photosensitive substrate.
The history of photography is punctuated by practitioners who have developed a technique or style that has become a part of art history. The first period of “photogram” exploration was to gain scientific record of natural objects (e.g. Anna Atkins). The second period was a rediscovery of the artistic potential as illustrated by Christian Schad, Man Ray and Lazlo Moholy-Nagy in the Dada, Surrealist and Constructivist periods of art, respectively.
More recently, photogramists have utilized the photogram as a means of artistic expression to produce a wide variety of designs and surreal imagery.
This imagery is being created using traditional silver-gelatin black and white materials and other photosensitive media including cyanotype that are now considered alternative methods. Others are using both negative and positive acting color photographic materials to create ‘photograms’.
The following video presents DAVID ZWIRNER – Thomas Ruff:
Thomas Ruff’s new photograms series depict abstract shapes, lines, and spirals in seemingly random formations with varying degrees of transparency and illumination. Their compositions are reminiscent of artistic experimentation with camera-less photography in the 1920s, where objects were placed directly on photo sensitive paper and exposed to light, creating white or gray silhouettes wherever they made contact. Cherished in particular by Surrealists, such photograms were governed by unanticipated light effects, allowing for the element of chance in the final result. Yet both the objects and the light in Ruff’s “photograms” derive from a virtual studio built by a custom-made software program, giving the artist more control over the outcome.
Ruff adds colors to his photograms (a departure from the monochrome tones of traditional versions), creating visually complex, illusory arrangements of foreground and background, definition and blur. The composition of each work appears to present a fragment of a larger, continuous whole, much like the artist’s photographs of stars and galaxies gathered from negatives bought from the European Southern Observatory, but ultimately corresponding to his own pictorial scheme. As in this earlier series, Ruff’s photograms are autonomous from actual referents.
By invoking early twentieth century processes—which in the hands of artists like László Moholy-Nagy and Man Ray carried revolutionary promises of a more direct representation of light than photography mediated by a camera—Ruff’s photograms suggest an equally radical method of simulating light using calculations based on optics. Their digital generation raises broader questions about what constitutes photography, and ultimately touches upon the issue of the medium’s veracity. As such, they continue the artist’s interest in exploring the limits of photographic representation, in the process reinventing many of its familiar genres.
The works in Ruff’s ma.r.s. series are based on black-and-white satellite photographs of the surface of Mars, taken by NASA spacecraft as part of a search for clues about how long water existed on the planet, and if it was ever present for a long enough spell to provide a habitat for life (“ma.r.s.” stands for “Mars Reconnaissance Survey”). Ruff’s images show extreme close-ups of the planet’s rugged surface, until recently unseen by anyone. Downloading the pictures from NASA’s website, the artist used computer manipulation to infuse the gray-scale images with saturated color. The resulting chromogenic prints transform the originals into visual statements that both capture the sweeping enormity of the planetary surface while distancing themselves from representational imagery, evocative instead of abstract and minimalist compositions
TEXT COURTESY OF:
David Zwirner- 525 W. 19th
525 W. 19th Street
(between 10th Ave. and West St.)
New York, NY 10011-2808
The following video is titled Nikon presents ‘Project Spotlight: Abandoned places’ (coming soon):
To support emerging talent, Nikon presents Project Spotlight! In the coming months, we will be shining the light on photographers eager to take their skills to the next level. First up is this French photographer who is all about exploring abandoned spaces to capture them in ways we have never seen before. Stay tuned to find out what he achieves!
Nikon has partnered with urban-exploration photographer David de Rueda to capture abandoned places in nine countries of Europe, which have rarely or never been photographed before.
During the project, David used the following equipment:
The following video presents Nikon D810 Product video:
Create your new masterpiece with the exquisite Nikon D810. From delicate textures to high-speed movement, this all-versatile 36.3-megapixel camera is ready for anything.
With a redesigned 36.3 MP FX-format sensor, ultra-wide ISO range, and EXPEED 4 image processor, you get unprecedented sharpness, sumptuous tonality, and reduced noise across all sensitivities.
Flagship AF performance and Full HD movie recording at 1080/60p ensure you’re free to capture any kind of scene with rigorous precision. Nikon’s Picture Control 2.0 provides exceptional in-camera image processing/optimisation flexibility. Up to 7 fps burst rate to capture fast-moving subjects with incredible flexibility. Shoot uncompromised full-resolution images at up to 5 fps. Shoot 15.3-MP images at up to 7 fps in DX crop mode. The D810’s ISO range starts at ISO 64 for cleaner, better-defined images. Shoot at up to ISO 12800, or extend the range from 32 to 51200 ISO (equivalent).
PRESS RELEASE – Amsterdam | The Netherlands
Abandoned Places: Nikon and UrbEx photographer David de Rueda capture the relics of Europe’s past
This video presents Welcome to the Albuquerque International Balloon Fiesta:
The Albuquerque International Balloon Fiesta® will take place from October 3-11, 2015 at Balloon Fiesta Park in Albuquerque, New Mexico.
The 44th annual event will feature 550 colorful hot air and gas balloons, of which 100 are anticipated to be special shape balloons.
Pilots from 20 countries are expected to fly in the popular international event.
The Balloon Cams are one of the most popular features. During the Fiesta you can view live images of the park. You can also browse previous webcam images.
Canon is the three-year Presenting Sponsor for the Albuquerque International Balloon Fiesta, a world-renowned attraction and destination.
Canon will host hands-on activities to allow attendees to experience the wide array of its photographic and printing products, and will provide educational experiences to help attendees see impossible and capture photos and videos like never before.
At this event, Canon will also present the:
Opening Day Mass Ascension that highlights the launch of the balloons,
spectacular Night Magic™ Glow, where balloons light up the night sky on the second Saturday of the Balloon Fiesta: “Fiesta Glow all burns when all the balloons fire their burners and light up at the same time are perhaps the most spectacular single moment in all of Balloon Fiesta,“
Canon See Impossible balloon to fly through the sky,
Cindy Petrehn Memorial Photo Contest, where attendees can share and submit their favorite photographs of the luminous event.
Canon U.S.A. Soars To New Heights As It Sponsors The Albuquerque International Balloon Fiesta®
Colorful Balloons Create Vivid Imagery in Bright New Mexico Sky that Inspire Visitors to Capture Dreamlike Moments with Canon See Impossible Continue Reading »
Recently, Panasonic introduced at InfoComm 2015 the PT-RQ13KU, the company’s first beyond 4K screen resolution projector. Panasonic also demonstrated the high brightness PT-DZ21KU projector, showcasing its impact through a dramatic projection mapping display onto a Tesla Model S.
The following video presents Empowering Businesses with a Wide Range of 4K Solutions at InfoComm:
Watch Panasonic, a single-source supplier of 4K solutions, demonstrate its fully integrated range of B2B applications at InfoComm 2015. Observe a number of stunning 4K technologies such as large format 4K LQ series displays and the vibrant RQ13K projector that will serve to empower businesses.
Panasonic PT-RQ13K is the most compact and lightweight projector of its kind in the world. It employs quad pixel drive technology to deliver extremely detailed, film-like, 4K image quality.
Panasonic PT-RQ13K : 4K images
To achieve this, the optical axis of the projector is shifted both horizontally and vertically at a high frame rate of 240 Hz, to create four different pixels from a single pixel – effectively quadrupling the pixel density of the image. A new generation of detail clarity processor analyses the required pixel information for extra pixels, and optimises for fluid, detailed, high-contrast images.
A contrast ratio of 20,000:1 that, together with high-resolution performance, makes them ideal for large exhibition venues, virtual reality theatres and corporate applications.
The projectors include a fail-safe dual-drive laser optical engine which ensures 20,000 hours maintenance-free laser lighting. A new liquid-cooling system reduces operating noise and maximises the laser light source performance.
The PT-RQ13K is set for release in autumn 2015.
Projection mapping utilizes projectors and software to turn objects, often irregularly shaped, into a display surface for video projection.
Projection Mapping on a Tesla: Image Courtesy of Panasonic
By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. Projection mapping really is as limitless as your imagination.
Panasonic PT-DZ21KU projector
At InfoComm 2015, there were six PT-DZ21KU projectors with edge blending in action through a state-of-the-art projection mapping display onto a Tesla Model S. The demo takes the car through a spectacular drive through the snow, a cityscape and multiple different color changes.
The following video presents InfoComm 2015 – Sizzle Wheel #infocomm15:
Overview segment featuring footage from ALL videos and other footage shot throughout the booth,
The following video presents Sony Digital Cinema: 4K – Explained:
4K cinema offers a picture quality four times higher than in theatres with 2K. This video explains exactly how 4K technology produces more detailed and life like images and therefore a more immersive cinema experience. More about Sony’s 4K Digital Cinema products here: http://bit.ly/1gtbZ1g
“4K Digital Cinema by Sony means better-looking pictures and a more immersive, emotional entertainment experience that customers love. Movies projected in Sony 4K are bursting with life-like detail and rich, vivid colour:” Image Courtesy of Sony Professional
National Theatre (NT) Live broadcasts the best of British theatre live to cinemas around the world, and is also showing at local Vue cinemas in the United Kingdom.
NT Live: Hamlet with Benedict Cumberbatch in Sony 4K
From 15 October 2015
Academy Award® nominee Benedict Cumberbatch (BBC’s Sherlock, The Imitation Game, Frankenstein at the National Theatre) takes on the title role of Shakespeare’s great tragedy.
Directed by Lyndsey Turner (Posh, Chimerica) and produced by Sonia Friedman Productions, National Theatre Live will broadcast this eagerly awaited production live to cinemas.
…Hamlet will be filmed and shown at more than 550 cinemas in the UK and beamed around the world… on October 15,….
‘It’s just a great way of making the play accessible,’ Cumberbatch said.
Friedman added that the NT Live initiative gives the ‘opportunity to thousands of people who are not able to see our limited run at the Barbican’.
She hopes that the October 15 broadcast will be ‘an electrifying evening’ for UK audiences watching the show ‘in real time’.
Some European countries will also see Hamlet live. However, David Sabel, head of NT Live, explained that screenings in the U.S. will be time-delayed because of the different time zones but will still be shown on October 15. It will also be broadcast in Brazil and later in Japan.
He expects the eventual global audience for Hamlet to be in the hundreds of thousands.
In a major event cinema breakthrough, the 15th October performance at the Barbican will be transmitted live in 4K for exclusive presentation in selected Vue cinemas around the UK.
It’s the first time that any theatrical production has been delivered live to multiple locations for simultaneous 4K projection.
Transmitted with 4K resolution at 50 frames per second, the live broadcast will ensure that cinemagoers enjoy smooth, realistic reproduction of the action on stage.
National Theatre Live is expecting Hamlet to screen in many countries including:
Argentina, Australia, Austria, Bahamas, Belgium, Bulgaria, Canada, Chile, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, India, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Latvia, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Peru, Philippines, Poland, South Korea, Romania, Russia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States of America.
Please note that screening dates have not yet been confirmed for all the above countries. As they are confirmed and go on sale they will be added to National Theatre Live website at http://ntlive.com/hamlet.
If you want to be notified when venues in your country go on sale, sign up to receive NT Live emails at http://ntlive.com/signup .
Audiences at Vue Cinemas around the UK will exclusively be able to experience the on-stage action in 4K, “as if they’re right there in the auditorium. Screened with Vue’s fleet of Sony Digital Cinema projectors, these special 4K showings will bring both NT productions to life with unsurpassed detail, clarity and contrast.“
4K means loads of detail. But that’s not the whole story. Sony 4K Digital Cinema projectors also deliver images with an extremely high contrast ratio. That’s the difference between dark and light areas in the same scene, like a brightly twinkling star on a pitch-black night. The advanced optical engine inside our SRX-R515P projector delivers bright, beautiful images with an incredible 8,000:1 contrast ratio – way ahead of internationally-recognised digital cinema standards and close to the limits of human vision.
This video presents Sony Digital Cinema 4K: Sizzle Reel.
What makes the Leica M different from SLRs? Follow along with photographer Craig Semetko as he answers this question and explains how to use the Leica M, including techniques on focusing. For Craig, the benefits of the Leica M include its small, discreet nature and big, bright viewfinder that allows you to see more. Because of this, the Leica M demands more from the photographer. Watch this video and discover the capabilities of the Leica M. Learn more about the legendary Leica M here: http://bit.ly/LeicaMCamera #LeicaM .
THe following video presents NASA – The Limited Supply of Fresh Water on Earth:
Freshwater seems abundant, but when accounting for all the water on Earth, it’s in limited supply. Just three percent of the water on our planet is freshwater. A majority of this water, about two percent of the world total, is contained in glaciers and ice sheets or stored below ground. The remaining one percent is found in lakes, rivers and wetland areas or transported through the atmosphere in the form of water vapor, clouds and precipitation. Rain and snowfall replenish freshwater sources, making it vital to know when, where and how much water is falling at any given time. Using NASA’s Global Precipitation Measurement satellite, researchers can track precipitation worldwide and monitor levels from space. 15 Aug 2014
Water’s Edge Photography Auction 24 June – 8 July 2015
Salgado, Burtynsky, Balog photos on auction and display at MEC to benefit the Canadian Freshwater Alliance
Mountain Equipment Co-operative (MEC) is the title sponsor of Water’s Edge, a Pan Am-commissioned public exhibition curated by No. 9 Contemporary Art and the Environment, a charitable organization that leverages contemporary art and design to drive environmental awareness. Photographers from Pan America countries were commissioned to explore society’s tenuous relationship with our natural water supplies. The large-scale public exhibition will be on display at Union Station beginning July 9th and continuing through to August 16th.
As part of MEC’s Homewaters fundraising campaign for Canadian freshwater preservation, 13 photos generously donated by Water’s Edge photographers will be available for auction with opening bids ranging between $1,000 and $20,000. The auction photos will be on display at MEC’s 400 King Street West store beginning tomorrow with funds raised to be donated to the Canadian Freshwater Alliance.
MEC is helping raise funds for the Canadian Freshwater Alliance through additional activities including the creation of limited edition t-shirts designed by Etsy artists and a social media hashtag fundraising campaign that will see all profits from t-shirt sales and $5 for every use of #myhomewaters on Instagram donated to the Canadian Freshwater Alliance.
Who: Andrew Davies, Executive Director, No. 9 Contemporary Art and the Environment
What: Water’s Edge photogrtaphy auction
Where: MEC – 400 King Street West, Toronto
When: Wednesday June 24, 2015, 1 pm
Why: To raise awareness and funds for the Canadian Freshwater Alliance
This video presents Canada AM: A cleaning drinking water crisis?
MEC and renowned photographers Sebastião Salgado and Edward Burtynsky bring freshwater issues into focus
Vancouver, B.C. (June 23, 2015) – Freshwater touches us all. Since 2010, MEC has invested over $2 million to sustain freshwater in Canada and is committed to doing even more. MEC’s Homewaters 2015 campaign is designed to increase awareness of freshwater issues in Canada and around the world, while benefitting the Canadian Freshwater Alliance. Homewaters gives Canadians four ways to engage:
Experience Water’s Edge
MEC is proud to be the platinum sponsor of Water’s Edge, a major public exhibition of large-scale photographs highlighting the impact of human development on the world’s freshwater commissioned as a cultural exhibit for the Pan Am and ParaPan Am Games.
Featuring six of the world’s most renowned photographic artists from Pan Am countries, including Sebastião Salgado (Brazil), Cristina Mittermeier (Mexico), James Balog (USA) and Edward Burtynsky (Canada), Water’s Edge is produced by No. 9 Contemporary Art and the Environment, a charitable organization that leverages contemporary art and design to drive environmental awareness.
It includes the public No.9 Fresh Water Symposium July 10, 2015 at Evergreen Brickworks in Toronto, featuring talks by the photographers James Balog, Cristina Mittermeier, Jorge Uzon and Edward Burtynsky.
“Freshwater is essential to the active outdoor lifestyles MEC exists to enable and inspire. But the world’s freshwater supply is under threat, including here in Canada–Water’s Edge highlights this,” said MEC CEO David Labistour. “Together with these renowned artists and our members, MEC offers Canadians real ways they can take action.” Continue Reading »