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Panasonic New LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S.: Fast Ultra Compact Digital Interchangeable Telephoto Zoom Lens with a Retractable Structure

Mon September 15, 2014

Today Panasonic announces the new digital interchangeable telephoto zoom lens, the LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100) based on the Micro Four Thirds system standard. This lens is useful in shooting images including portrait or close-ups with impressively defocused background taking advantage of its high portability.

Panasonic LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100)

Panasonic LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100)

PRESS RELEASE

New Micro Four Thirds Digital Interchangeable Telephoto Zoom Lens

LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100)

Featuring Ultra Compact Size in Stylish Design with a Retractable Structure

NEWARK, NJ (September 15, 2014) – Panasonic is proud to introduce a new digital interchangeable telephoto zoom lens, the LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100) based on the Micro Four Thirds system standard. Achieving high picture quality, the new LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. designed in stunningly compact metallic profile with retractable structure despite a lens with this versatile focal distance of 35-100 mm (Equivalent to 70-200 mm on a 35mm camera). It is useful in shooting images including portrait or close-ups with impressively defocused background taking advantage of its high portability. The lens will be available in mid November at www.shop.panasonic.com and valued channel partners.

Comprised of 12 lenses in 9 groups, the lens system realizes uniform descriptiveness with its excellent contrast from the center to the corners, equal brightness at entire zoom range and high resolution. Notably, 2 ED (Ultra Extra-Low Dispersion) lenses minimize chromatic aberration. An aspherical lens helps achieve high optical performance while allowing dramatic downsizing of the lens unit.

The MEGA O.I.S. (Optical Image Stabilizer) effectively compensates for vibration making it easy to capture images clearly even if they are shot with small aperture.


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Press Releases

Panasonic New Compact Fast LUMIX G 14mm / F2.5 II ASPH.: Micro Four Thirds Digital Interchangeable Single Focal Length Lens for GM Series Cameras

Mon September 15, 2014

Today Panasonic announces the new digital interchangeable single focal length lens, the LUMIX G 14mm / F2.5 II ASPH. The lens features a 14mm wide ange and F2.5 high speed with sharp, high contrast image rendering.

Panasonic LUMIX G 14mm / F2.5 II ASPH. (H-H014A)

Panasonic LUMIX G 14mm / F2.5 II ASPH. (H-H014A)

PRESS RELEASE

New Micro Four Thirds Digital Interchangeable Single Focal Length Lens

LUMIX G 14mm / F2.5 II ASPH. (H-H014A)

Featuring Compact, High Quality Design for Stylish GM Series Cameras

NEWARK, NJ (September 15, 2014) – Panasonic is proud to announce a new digital interchangeable single focal length lens, the LUMIX G 14mm / F2.5 II ASPH. (H-H014A) based on the Micro Four Thirds system standard.  Offered in black and silver, the new LUMIX G 14mm / F2.5 II ASPH. matches the GM series of LUMIX Digital Single Lens Mirrorless (DSLM) cameras – the new DMC-GM5 or DMC-GM1. The lens will be available at www.shop.panasonic.com and valued channel partners in mid November.

The LUMIX G 14mm / F2.5 II ASPH. features a 14mm (35mm camera equivalent: 28mm) wide angle and F2.5 high speed with sharp, high contrast image rendering. Taking advantage of the wide angle of view and deep depth of field, the compact LUMIX G 14mm / F2.5 II ASPH. offers excellent performance for shooting not only landscapes but also general photography.


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Press Releases

Panasonic Canada New DMC-GM5: Ultra Compact Digital Single Lens Mirrorless Camera with Live View Finder

Mon September 15, 2014

Panasonic Canada introduces a new addition to its line-up of Lumix digital cameras.

The DMC-GM5 is a premium compact Digital Single Lens Mirrorless camera. Key features include:

  • integrated viewfinder and touch-control 3-inch high resolution monitor,
  • full HD video recording and Contrast AF System (max. 240 fps),
  • Wi-Fi® connectivity, and
  • Snap Movie Mode – users can record video as they shoot “moving photos”.
    • Using Panasonic Image App on a Smartphone or tablet, clips can be edited and then shared online.

PRESS RELEASE

PANASONIC ANNOUNCES DMC-GM5: THE ULTIMATE DSLM CAMERA IN ULTRA COMPACT SIZE

 Features High Performance LVF (Live View Finder)

 MISSISSAUGA, ON (September 15, 2014) – Panasonic Canada Inc. is proud to introduce the new LUMIX DMC-GM5 from its premium compact Digital Single Lens Mirrorless (DSLM) GM series. The camera’s high performance and range of features result in ultimate picture quality, and its outstandingly compact profile is perfect for the photographer on-the-go.

The DMC-GM5’s stylish magnesium alloy body design integrates a 1,166K-dot equivalent LVF (Live View Finder) with approx.0.92x / 0.46x (35mm camera equiv.) magnification and a 100 per-cent field of view. The LVF also boasts approximately 100 per-cent colour reproduction. The touch-control system integrated into the three-inch (approx. 921K-dot) high resolution monitor in 16:9 aspect lets users set focus  and even release the shutter by simply touching the subject on the screen.

The DMC-GM5 realizes high-quality image recording with real-life details through excellent resolution, image rendering and colour reproduction. Its 16-megapixel Digital Live MOS Sensor and Venus Engine ensure that images are rendered with sharp resolution even when shot in low-lit situations and at max. 25600 high ISO.

The DMC-GM5’s Contrast AF System excels in both speed and accuracy by exchanging a digital signal between the camera and the lens at max. 240 fps. A variety of extensive AF functions including new Face / Eye Detection AF, Low Light AF, Pinpoint AF and One-shot AF enhances usability to comply with wide-ranging shooting situations.


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Articles

Panasonic LUMIX DMC-GM5 Camera: Product Video

Mon September 15, 2014

This video presents [NEW] Introducing Panasonic LUMIX DMC-GM5.

Panasonic is proud to introduce the new LUMIX DMC-GM5.


Press Releases

Panasonic Canada New LUMIX DMC-LX100 Camera: New 4/3-inch MOS Large Sensor, Fast F1.7 LEICA DC VARIO-SUMMILUX lens and 4K Video Recording Capability

Mon September 15, 2014

Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

Panasonic Canada introduces a new addition to its line-up of Lumix digital cameras.

The DMC-LX100 is the 6th generation of Panasonic’s world-renowned LX series of high-end compact cameras. Key features include:

  • incorporates Panasonic’s 4/3-inch high sensitivity MOS sensor and newly developed Venus Engine featuring multiple noise reduction systems;
  • smooth, high quality video recording in 4K;
  • Light Speed AF of approx. 0.14 sec; and
  • integrates Wi-Fi® connectivity with NFC technology.
Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

Panasonic LUMIX DMC-LX100 with F1.7 LEICA DC VARIO-SUMMILUX lens

PRESS RELEASE

PANASONIC ANNOUNCES THE LUMIX DMC-LX100

Features New 4/3-inch MOS Large Sensor, F1.7 LEICA DC VARIO-SUMMILUX lens and 4K Video Recording Capability

MISSISSAUGA, ON (September 15, 2014) – Panasonic Canada Inc. is proud to introduce the 6th generation of its world-renowned LX series of high-end compact cameras, the DMC-LX100. With a 4/3-inch High Sensitivity MOS Sensor, the camera is designed to inspire creativity. The DMC-LX100 is not just a successor to the DMC-LX7 but is also reminiscent of the DMC-LC1 – Panasonic’s first full manual compact camera released in 2004.

LX100s-Slanted-silver-600

To achieve even higher picture quality and multi-aspect capability, the DMC-LX100 incorporates Panasonic’s 4/3-inch high sensitivity MOS sensor.  The powerful sensor and F1.7 lens create a shallow depth of field, which enables subjects to stand out of the background with rich stereoscopic effect.  By keeping the resolution to 12.8-megapixels1, the amount of secured light is enough to improve S/N ratio, making it possible to capture clear images with minimum noise even when shooting at a high ISO.  The Venus Engine is also newly developed to feature multiple noise reduction systems such as Multi Process NR, Random Filter and Aperture Filter, to achieve high colour reproduction and high image quality with natural description.

The newly developed LEICA DC VARIO-SUMMILUX lens (35mm camera equivalent: 24-75mm) boasts F1.7-F2.8 high speed and high descriptiveness in detail and resolution even in the corners of images.  Together with the large MOS Sensor, it also produces stunningly beautiful image defocus.  In addition, the newly adopted nine-blade aperture diaphragm helps produce bokeh with smooth, circular shape.  The versatile zoom range of 24-75mm (35mm camera equiv.) is suitable for wide-ranging photography uses – from snap to portrait.  Notably, landscapes can be captured in dynamic 24mm ultra wide angle in any aspect (4:3, 3:2 or 16:9) thanks to the multi-aspect sensor.


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Articles

Panasonic LUMIX DMC-LX100 Camera: Product Video

Mon September 15, 2014

This video presents [NEW] Introducing Panasonic LUMIX DMC-LX100.

Panasonic is proud to introduce DMC-LX100 with 4/3-inch large High Sensitivity MOS Sensor for the 6th generation model of Panasonic’s world-renowned LX high-end compact camera series. The new DMC-LX100 is not just a successor to the DMC-LX7 but a jump-up mode that even inherits the DNA of DMC-LC1 – the Panasonic’s first full manual compact camera released in 2004.


Press Releases

Samsung: New NX1 SMART Camera Captures Professional Images, Cinema Quality 4K/UHD Video + Fast Telephoto NX 50-150mm F2.8 S OIS Lens

Mon September 15, 2014

NX1 SMART Camera with 50-150mm F2.8 S OIS lens

NX1 SMART Camera with 50-150mm F2.8 S OIS lens

Samsung announces two new digital imaging products from the Photokina tradeshow – the new NX1 SMART Camera and the 50-150mm F2.8 S OIS lens.  The NX1 is a new flagship model that combines professional image quality with cinema quality Ultra High Definition (UHD) / 4K resolution video recording and industry-leading SMART connectivity.  The Samsung 50-150mm F2.8 S OIS lens is the second in Samsung’s series of professional-grade “S” lenses and affords photographers the opportunity to capture telephoto images with “crisp clarity and tack sharp focus in a variety of scenarios.”

While availability has yet to be finalized for the U.S. market, Samsung is anticipating that the units will be on sale by mid- to late-October.  Pricing is as follows:

  • NX1 (body only): $1,499.99
  • NX1 Bundle (including battery grip, additional battery, battery charger and the 16-50mm S Lens): $2,799.99
  • 50-150mm F2.8 S Lens: $1,599.99

PRESS RELEASE

Samsung Expands Award-Winning NX Camera Line Up with the Launch of the New Flagship NX1 SMART Camera

Samsung’s newest model captures superb images, cinema-quality 4K/UHD video; New Samsung 50-150mm F2.8 S lens brings speed to a robust lens line-up

RIDGEFIELD PARK, N.J. – Sept. 15, 2014 – Samsung Electronics America, Inc. (SEA), announces today the launch of the NX1 SMART Camera. This new flagship model combines professional image quality with cinema quality Ultra High Definition (UHD) / 4K resolution video recording and industry-leading SMART connectivity. Samsung also expands its line of professional-grade “S” lenses with the introduction of a new telephoto lens, the NX 50-150mm F2.8 S OIS lens.

“The NX1 is the new flagship in our award-winning NX line-up. It brings together our SMART camera technology, new 4K video capabilities and Samsung’s fastest AF system to date in a lightweight, portable body. This blend of cutting edge imaging technology appeals to a wide variety of photographers, and makes it one of the most competitive models in its class,” said Ron Gazzola, Vice President of Marketing, Digital Imaging, Samsung Electronics America. “The combination of the new Samsung 50-150mm F2.8 S lens and NX1 delivers an unrivalled shooting experience that gives users the confidence that they’re taking the best images or video in any situation.”


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Articles

Samsung SMART CAMERA NX1: Product Videos

Mon September 15, 2014

This video presents [Samsung SMART CAMERA NX1] Official Commercial.

Equipped with Samsung’s very own DRIMe V Image Processor, the NX1 gives you the latest in speed, quality and functionality to take your photography to the next level. Bring time to a standstill and focus on what’s important as you capture 15fps while continuously tracking your subject. Let the 28MP APS-C Sensor with BSI – Back Side Illumination and the camera’s Adaptive Noise Reduction Technology create superbly natural-looking images regardless of the conditions around you. Play your video footage on a UHD screen and be amazed by the remarkable detail captured by the NX 1’s 4K recording power.

The following video presents [Samsung SMART CAMERA NX1 4K/UHD Video] Madagascar in Detail:

It takes a special kind of camera to pick up on the finer details in the world around us. The NX1’s 4K UHD recording power brilliantly captures the sweeping vista of this African country’s remarkable landscape, the incredible colors of a chameleon, down to the tiniest sparkle in the gloriously spectacular night sky. The NX1 is all you need to capture it all.


Press Releases

Olympus OM-D E-M1 now in Silver with Firmware 2.0 that adds Tethered Shooting Capabilities

Mon September 15, 2014

Today, Olympus announced that the OM-D E-M1 will also be available in Silver. It also announced a Firmware ver. 2.0 that adds four features to the E-M1 to allow professional workflow using the OLYMPUS Capture studio tethering application, Keystone Compensation (Digital Shift) to correct converging lines of trapezoidal distortion in Live View, Live Composite to preview long exposures in Live View (e.g. shooting star trails while checking the results in Live View), and two new Vintage and Partial Color art filters.

OLYMPUS Capture
Camera settings can be adjusted on the computer and effects can be confirmed in Live View on the computer monitor. Settings that can be adjusted on the computer include Exposure Compensation, Shutter Speed, Aperture, ISO, WB, Focus mode, Metering , RC Flash settings. Shooting mode must be selected on the camera itself.

OLYMPUS Capture

OLYMPUS Capture

OLYMPUS Capture can also be linked to OLYMPUS Viewer to cover the entire studio workflow.

OLYMPUS Capture linked with OLYMPUS Viewer

OLYMPUS Capture linked with OLYMPUS Viewer

Keystone Compensation (Digital Shift)
Digital Shift allows you to simulate the use of a shift lens to avoid converging verticals when you tilt the camera up to include the top of a tall building in your composition. On the E-M1, the two top dials are used for trapezoidal compensation and the UP, DOWN, LEFT and RIGHT buttons of the Selector is used to set the crop location.

Live Composite
This function should rejoice the heart of all those who tried to shoot star trails at night and came up frustrated. Live Composite, as its name implies, does two things: 1) shoots 1200 images of the scene and merges them into one, and 2) it allows you to do that while checking the results in Live View.

Vintage and Partial Color Art Filters
Vinr=tage Art Filter effect produces a vintage look, as in a burned print, complete with light leak effect, scratched print and discoloration. Partial Color Art Filter provides 3 different color variations. You can select to keep only one color or a variable number of colors besides the selected color, all at a simple turn of the Main Dial and utilizing an intuitive color ring of 18 available color hues on the screen.

Availability and Price
The silver E-M1 will be available in September 2014:

  • E-M1 Silver and Updated f/w Body $1,399.99 Avail in September 2014
  • Firmware 2.0 Avail in September 2014
  • ‘Olympus Capture’ studio tethering application Available September 24

Please note the following update: as of September 17th, the OM-D E-M1 Firmware Version 2.0 upgrade (pre-installed on the Olympus OM-D E-M1 silver body) is now live.

PRESS RELEASE

ADVANCED FLAGSHIP MODEL FOR PROFESSIONALS

Olympus’ Award Winning OM-D E-M1® Combines a New Look with Tethering Capabilities Ideal for Studio Photographers

CENTER VALLEY, Pa., September 15, 2014 – The award-winning flagship Olympus OM-D E-M1®, with the world’s first 5-axis image stabilization, TruePic VII image processor and Live MOS sensor is now more iconic than ever before, with the introduction of new firmware Version 2.0, enabling tethered shooting, In-Camera Digital Shift and Live Composite, and much more, also now available in a sleek, classy silver body.

Professional Workflow
In response to market demand, the new Olympus OM-D E-M1, with firmware Version 2.0 is equipped with USB tethered shooting capabilities, ideal integration in the workflow for studio photographers, utilizing Olympus’ new Olympus Capture studio tethering application. The E-M1 connects to a computer via a USB cable, and the free Olympus Capture software mirrors the camera’s Live View on the computer monitor, enabling easier, stress-free collaboration and sharing with other parties involved in a photo shoot. The software also allows the photographer to operate the camera directly from the computer.


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Press Releases

Olympus M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens features constant F2.8 aperture and Dust, Splash and Freezeproof construction

Mon September 15, 2014

With the introduction of the new M.Zuiko 40-150mm [80-300mm equiv.] f2.8 PRO Lens, the Olympus OM-D E-M1 encroaches into the DSLR professional market. Add the MC-14 1.4x Tele-converter to the telephoto lens, and the 35mm equivalent focal length becomes 112-420mm, without affecting the image quality.

M.Zuiko Digital ED 40-150mm f2.8 PRO + Lens Hood LH-76 + Filter + 1.4x Teleconverter MC-14

M.Zuiko Digital ED 40-150mm f2.8 PRO + Lens Hood LH-76 + Filter + 1.4x Teleconverter MC-14

The M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO Lens weighs only 870 g (including tripod baseplate) and is splash proof, as is the E-M1, making them an almost irresistive combo for covering professional sports events, come rain or shine.

This means that professional sports photographers now have a viable relatively compact and light alternative to their current long and heavy super tele lens.

The M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO Lens is also a capable macro lens, allowing you to shoot as close as 50 cm from the front of the lens and giving an image magnification of 0.42x (35mm equivalent).

Availability and Price
The M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens will be available in November 2014:

  • M. Zuiko 40-150mm f2.8 PRO Lens $1,499.99 Avail in November 2014
  • MC-14 1.4x Tele-converter $349.99 Avail in November 2014

PRESS RELEASE

THE OLYMPUS M.ZUIKO® ED 40-150mm f2.8 PRO LENS

Olympus’ First M.ZUIKO PRO Telephoto Zoom Lens Delivers Ultimate Optical Performance in a Portable, Lightweight Body

Olympus E -M1 with M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens, MC-14 Teleconverter, Lens Hood LH-76 and HLD-7 Power Battery Holder

Olympus E -M1 with M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens, MC-14 Teleconverter, Lens Hood LH-76 and HLD-7 Power Battery Holder

CENTER VALLEY, Pa., September 15, 2014 – Professional quality telephoto shooting is now more portable than ever with the introduction of the Olympus M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens (80-300mm in 35mm equivalent). This latest Olympus lens is the first telephoto in the M.ZUIKO PRO series that features a dust, splash and freezeproof construction, durable enough to withstand the rigors of professional shooting, when combined with the Olympus OM-D E-M1®.

The M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO lens maintains a constant f2.8 aperture for bright, superior optical performance that meets the needs of professional photographers. It incorporates the world’s first focusing system to power two high-grade lens elements using dual linear VCM (Voice Coil Motor) motors, for quiet, fast focusing on subjects such as fast moving subjects at sporting events. This lens is also perfect for wedding or event photography. With a minimum focus distance of just 20 inches from the front of the lens at all focal lengths, a dedicated Function button, manual focus clutch and a sliding, protective lens hood, the new M.ZUIKO DIGITAL ED 40-150mm f2.8 PRO is versatile, portable and easy-to-use. An inner zoom mechanism allows the lens to maintain its portable size of just over 6 inches.


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Press Releases

Canon New Lenses: EF 400mm f/4 DO IS II USM Super Telephoto + EF 24-105mm f/3.5-5.6 IS STM Standard Zoom + EF-S 24mm f/2.8 STM Wide-angle “Pancake”

Mon September 15, 2014

PRESS RELEASE

Canon U.S.A. Celebrates 75 Years Of Optics Heritage With The Addition Of Three New Lenses

New Lenses Enable Photographers of All Levels to Create Stunning Images

MELVILLE, N.Y., September 15, 2014 – Following on the heels of its milestone of 100 million EF lenses produced worldwide*, Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce three new lenses adding to it’s rich history of developing and delivering outstanding optics to all types of photographers, cinematographers, online content creators and image makers from budding amateurs to the most seasoned professionals. The three new lenses include two EF series lenses – the EF 400mm f/4 DO IS II USM super telephoto lens and the EF 24-105mm f/3.5-5.6 IS STM standard zoom lens, as well as one EF-S series lens – the EF-S 24mm f/2.8 STM wide-angle pancake lens. These new lenses will also be the latest addition to Canon’s GlassFirst.com online resource, helping image makers explore the Company’s vast EF lens portfolio.

“Canon’s heritage is rich with over 75 years of optical innovation. Our engineers are dedicated to delivering high-quality optics for everyone from the amateur photographer to directors of photography on Hollywood movie sets,” said Yuichi Ishizuka, President and COO, Canon U.S.A., Inc. “And having reached a milestone of 100 million lenses produced earlier this year, Canon launched in celebration its ‘Glass First’ campaign to assist image makers in realizing the artistic potential offered by our various lenses. These new lenses will fit in well with the ever growing family of Canon optics.”

Canon EF 400mm f/4 DO IS II USM

Canon EF 400mm f/4 DO IS II USM


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Press Releases

Canon New PowerShot Cameras: G7 X with a One-Inch Sensor + SX60 HS with 65x Optical Zoom Lens + N2 with a Selfie-Ready LCD Touch Panel

Mon September 15, 2014

PRESS RELEASE

Three New High-End, Advanced PowerShot Models from Canon U.S.A. Empower Photographers to Create Amazing Images and Video

PowerShot G7 X is the Company’s First One-Inch Sensor Compact Digital Camera, PowerShot SX60 HS Digital Camera Boasts a Super 65x Optical Zoom Lens and PowerShot N2 Digital Camera Features an Updated Body Design with a Selfie-Ready LCD Touch Panel

MELVILLE, N.Y., September 15, 2014 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced three new PowerShot models expanding upon its lineup of high-quality, compact digital cameras, the PowerShot G7 X, the PowerShot SX60 HS and the PowerShot N21. The PowerShot G7 X is the company’s first compact point-and-shoot camera with a one-inch sensor, giving users an outstanding portable camera that allows them to take high-quality photographs and videos. The PowerShot SX60 HS camera features a 65x Optical Zoom lens and amazingly broad focal length range equivalent to 21mm -1365mm, while the PowerShot N2 camera has a compact and unique, stylish design with a selfie-ready, flip-up touch panel LCD that makes it easy for social media fanatics to share their favorite photos and videos via the camera’s Wi-Fi® and Near Field Communications (NFC)2 features.

“Canon continually strives to provide imaging enthusiasts with the tools they need to create high-quality images and videos,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “We believe in the talent of those passionate about photography and these three new PowerShot cameras allow photographers to capture, print and share their most amazing images.”

Canon PowerShot G7 X Digital Camera

Canon PowerShot G7 X Digital Camera


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