It looks like our appetite for fast food does not stop with… food. It also applies to online content. Witness the incredible rise in web sites that dishes out “10 Amazing this” and “20 Awesome that” and a myriad of “How to”s videos that barely scratch the surface.
We like bite-sized morcels, something quick to munch during a lunch break or watched surreptitiously during work hours [nothing can be done surreptitiously these days, folks, it’s all recorded, tabulated and reviewed by HR], barely digested, a quick fix, a quick high, and we forward it to our friends, retweet, and flood the Web with drivel.
And, they are doing quite well, too, thank you very much! In fact, “it’s profitable as hell.”
Demand Media, started by Rosenblatt (of iMall, excite.com, Dr. Koop Men’s Prostate Formula pills, and Intermix Media “fame”), “excels” at producing videos and articles [about 4,000 videos and articles every day] that people are demanding — even if they do not know it. It analyzes what people are searching in Google, then uses an algorithm to decide what videos to produce. An army of freelancers jump to produce them at $20 a piece and the videos are quickly posted on eHow and YouTube.
[ Read the article at: Wired ]