The Red Dot Award: Product Design is a globally recognised seal of good design.
Internationally sought after and highly respected: The seal of quality for unusual and sophisticated designs is awarded only to works that the Red Dot jury considers to be of high design quality.
The red dot design award is one of the world’s three leading design awards* hosted by the Design Zentrum Nordrhein Westfalen of Germany since 1955.
* red dot design award (Germany), iF design award (Germany) and IDEA Design Award (U.S.A.)
The facts and figures of the Red Dot Award: Product Design 2015
- Entries: 4,928 from 56 countries.
- Red Dot awards granted: 1,240.
- Red Dot Gala: 29 June 2015 at 6 p.m. in the Aalto-Theater in Essen.
- Special exhibition “Design on Stage – Winners Red Dot Award: Product Design 2015”: 30 June – 26 July 2015 in the Red Dot Design Museum Essen.
The laureates of the Red Dot Award: Product Design 2015 have been chosen by a jury comprising 38 international experts.
The assessment criteria of the jury:
• Degree of innovation
• Formal quality
• Symbolic and emotional content
• Product periphery
• Self-explanatory quality
• Ecological compatibility
Fujifilm received the 2015 red dot design awards for seven consumer products, which included three X-series digital cameras: X-T1 Graphite Silver Edition, X100T and X30!
FUJIFILM X100T is a premium compact camera that is a dramatically-advanced successor of the X100 and X100S with enhanced high-class design and functions. The operating panel was improved in response to customer feedback. Together with the newly added operation buttons, it has an APS-C size X-Trans CMOS II sensor to improve image quality equivalent to a full size sensor and a dual view that shows the focus area in the EVF on the OVF, which is a new feature of our original hybrid viewfinder. These features provide an unprecedented joy of photographing.
Fujifilm X-T1 Graphite Silver Edition
The X-T1 Graphite Silver Edition is the premium model for the X-T1 series. It has inherited a design similar to the previous year’s highly regarded X-T1 pentaprism single-lens reflex camera, the Real Time Viewfinder with almost-no-lag and 0.77X magnification, the APS-C sized X-Trans CMOS II sensor, and dust- and water-resistant construction with the ability to perform in temperatures as low as -10ºC. In addition, it comes equipped with features such as a graphite silver body with a multilayer coating that combines a feeling of depth and luxury, a new electronic shutter with a maximum speed of 1/32000 seconds, Classic Chrome mode in Film Simulation, and the electronic viewfinder with Natural Live View Function.
FUJIFILM X30, a successor of X20, is a premium compact camera having an EVF with a viewing angle of 25 and 2.36 million organic EL pixels, which are the best in its class. It enables checking imaging information in the viewfinder free of parallax, a limitation of the optical viewfinder. The magnesium die-cast top and bottom are highly rigid and aluminum dials have an excellent feel and touch. While maintaining the power switch linked to the zoom ring, a control ring, tilt LCD, and rubber grip are newly equipped to the camera to make the user enjoy taking photos by looking though the viewfinder.
Fujifilm FinePix XP80, purple
Boasting a waterproof and dustproof rating of IP68, FinePix XP80 has a stylish but durable design featuring waterproofing to depth of 10 m, structural impact resistance of 1.75 m, -10 C cold resistance, and dustproof. It has an optical 5x zoom lens from a wide angle of 28 mm and an optical camera-shake correction function. Effective pixel number is 16.4 million pixels. In the action camera mode, powerful images can be obtained by combining with a super wide angle action camera lens (equivalent to 18 mm converted in terms of 35 mm format). Wi-Fi is built-in to enable smooth communication with a smartphone.
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