Images courtesy Fujifilm
Velvia. Fujifilm has published Episode 3 – “Velvia” in their series of “episodes” on their unique Film Simulation modes.
Velvia (or “Velvet Media”) is a reversal film FUJIFILM introduced in 1991 that quickly set the standard for landscape and nature color photography. If you like vibrant (highly saturated) colors, then dial in Velvia mode.
In fact, if you are shooting Velvia for the first time, you might think the result as overly saturated, even unrealistic. But as Fujifilm reasons in its explanation below, the idea behind Velvia is not to faithfully reproduce the true colors of the scene but “to deliver the intended emotion” of the scene: we expect and “felt” the skies to be blue and the grass to be green. If it was a glorious day that prompted you to bring out your camera and take a picture, then Velvia makes sure that the sky is vibrantly blue and the grass is vividly green — just as your eye’s mind remembered them. Blue and Green (and Red) are the superstar colors of Velvia.
Velvia Mode targets a quality of vivid colour reproduction that is best suited for a wide scope of nature photography from landscapes to flowers. In order to emphasise the vivid reproduction of skies, leaves and similar scene elements, Velvia has the highest degree of saturation of blues and greens among the 3 modes, and the harder shadow tonality results in the reproduction of well-defined vibrancy of colour. However, careful attention was paid to avoid oversaturation resulting from the high degree of colour saturation, and the result is a mode that can be used with confidence.