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The World of FUJIFILM Film Simulation – Episode 3: Velvia

Sat March 28, 2015

Images courtesy Fujifilm Images courtesy Fujifilm
Images courtesy Fujifilm

Velvia. Fujifilm has published Episode 3 – “Velvia” in their series of “episodes” on their unique Film Simulation modes.

Velvia (or “Velvet Media”) is a reversal film FUJIFILM introduced in 1991 that quickly set the standard for landscape and nature color photography. If you like vibrant (highly saturated) colors, then dial in Velvia mode.

In fact, if you are shooting Velvia for the first time, you might think the result as overly saturated, even unrealistic. But as Fujifilm reasons in its explanation below, the idea behind Velvia is not to faithfully reproduce the true colors of the scene but “to deliver the intended emotion” of the scene: we expect and “felt” the skies to be blue and the grass to be green. If it was a glorious day that prompted you to bring out your camera and take a picture, then Velvia makes sure that the sky is vibrantly blue and the grass is vividly green — just as your eye’s mind remembered them. Blue and Green (and Red) are the superstar colors of Velvia.

Velvia Mode targets a quality of vivid colour reproduction that is best suited for a wide scope of nature photography from landscapes to flowers. In order to emphasise the vivid reproduction of skies, leaves and similar scene elements, Velvia has the highest degree of saturation of blues and greens among the 3 modes, and the harder shadow tonality results in the reproduction of well-defined vibrancy of colour. However, careful attention was paid to avoid oversaturation resulting from the high degree of colour saturation, and the result is a mode that can be used with confidence.

Fujifilm

Here’s episode 3 (“Velvia”) of the “The World of Film Simulation”:

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Articles

Intel Security Announced the “5 Habits of Practically Unhackable People”

Sat March 28, 2015

Image by Intel Security

Image by Intel Security

While April 30 is more than a month away, Canadians are already filing their taxes – and cybercriminals are aware. Consumers are using the Internet to look up tips and even file their own taxes online, making it easier than ever for cyberscammers to take advantage.

Now is the opportune time for Canadians to make sure they’re doing everything they can to keep their actions, information and funds protected. To help remind consumers of the best ways to stay safe during tax season, Intel Security recently announced the following 5 Habits of Practically Unhackable People:
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Olympus #REaDytoWinSelfie Contest for 16 Years of Age or Older in UK or Ireland: Upload Your “Fabulous RED Lip, Retail REaDy” Selfie before 29 March 2015 at Midnight

Tue March 24, 2015

Olympus PEN E-PL7 Camera, white-silver

Olympus PEN E-PL7 Camera, white-silver

Olympus #REaDytoWinSelfie Contest’s Terms & Conditions include the following.

  1. Entrants must be 16 or over and UK or Ireland residents.
  2. The prize is for one shopping voucher worth £1000 (fashion retailer selected at Olympus discretion) and one Olympus PEN E-PL7 Camera.
  3. The prize is not redeemable in cash, exchangeable or transferable.
  4. To be in with a chance of winning, entrants must upload a red lip selfie image of themselves to their Instagram account tagging: #REaDytoWinSelfie, #selfie_olympus, and follow @selfie_olympus on instagram.
  5. Competition closes Sunday 29th March 2015 at midnight.
  6. Winner will be chosen by Olympus on the basis of who most effectively and creatively fulfilled competition brief.  Olympus’ decision will be final.
  7. Winner announced during w/c 30th March 2015 & will be contacted via instagram.
  8. If winner is unresponsive within 14 days, another winner will be selected.


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You’re Invited: Leica Store Miami’s Leica Lounge with Miami Herald Photojournalist Al Diaz April 2, 2015

Tue March 24, 2015

leica-store-miami-logo

Leica Store Miami

Presents

Leica Lounge with Al Diaz

April 2, 2015 | 7pm – 8:30pm

FREE Event

Leica Store Miami
372 Miracle Mile
Coral Gables, Florida, USA 33134

305-921-4433  |  info@leicastoremiami.com

Please RSVP: info@leicastoremiami.com or 305-921-4433


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You’re Invited: “Photography Historians: A New Generation?” at Ryerson Image Centre Symposium March 26-28, 2015

Sun March 22, 2015

Ryerson Image Centre

Presents

Photography Historians: A New Generation?
Ryerson Image Centre Symposium

FREE Admission and Open to the Public

Seating is limited and provided on a first-come, first-served basis.

March 26 – 28, 2015

School of Image Arts, Ryerson University
122 Bond Street, Toronto, IMA-307, Ontario, Canada

The conference will take place over two and a half days and will be divided into the following four sections:

  • “The Role of Photographic Reproductions,”
  • “The Business of Photography,”
  • “The Construction of Photographic Meanings” and
  • “Art Photography in the Making.”

The symposium will be available to stream via the following links:

Please click here for info about the symposium program, including speaker bios, talk descriptions and complete schedule of events.

Enjoy! / Amusez-vous bien !

 


Articles

Olympus UK: Photographers Who Decide at The Photography Show 2015 to Ditch Their Oversized DSLR Can Claim a Spa Voucher

Sun March 22, 2015

The following video presents DSLR Users in Need:

As part of an Olympus UK Corporate Social Responsibility drive, the company is seeking to tackle Post DSLR Syndrome head on. As a result of extensive research, Olympus has discovered that this common ailment, experienced by customers as they transition from bulky DSLRs to Olympus’ neater Micro Four Thirds system – OM-D & PEN, is treatable with the help of specialist medical devices and targeted therapies.

Visit http://bit.ly/DSLR-Users-In-Need for more information.
#DSLRusersINneed



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The World of FUJIFILM Film Simulation – Episode 2: CLASSIC CHROME

Fri March 20, 2015

Image courtesy Fujifilm

Image courtesy Fujifilm

Classic Chrome. Fujifilm has published Episode 2 – “CLASSIC CHROME” in their series of “episodes” on their unique Film Simulation modes. This particular film simulation has apparently gained popularity among street and documentary photographers who often shoot in monochrome.

The basic idea behind “CLASSIC CHROME” is to provide a film simulation in color that can be used how monochrome is used. Tonality is key, with saturation minimized to the limit.

Unlike previous Film Simulation modes, Fujifilm’s CLASSIC CHROME was released in August 2014 apparently after frequent requests, particularly from photojournalists, for a mode with more muted tones. CLASSIC CHROME therefore does not reproduce an existing Fujifilm film but instead aims to reproduce the ambience found in documentary-style photographs and magazines. Follow the link to read more about the development of CLASSIC CHROME. CLASSIC CHROME was phased into models starting with the X30.

Here’s episode 2 (“CLASSIC CHROME”) of the “The World of Film Simulation”:

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Articles

New Sigma 150-600mm F5-6.3 DG OS HSM Contemporary: Lightweight, Compact, Portable Hyper-telephoto Zoom Lens to Capture Distant Subjects: Canadian Pricing & Availability

Thu March 19, 2015

Sigma 150-600mm F5-6.3 DG OS HSM Contemporary

Sigma 150-600mm F5-6.3 DG OS HSM Contemporary

150-600mm F5-6.3 DG OS HSM | C
Categories: OS Telephoto
Class: Contemporary contemporary-lens-logo
Typical Photography: Travel, Nature & Wildlife, Sports & Action

  • First hyper-telephoto zoom from the Contemporary line
  • Lightweight and compact in construction for higher usability
  • Water and oil repellent coating on front glass element makes maintenance of the lens surface easier
  • Dust proof and splash proof mount
  • Filter Size: 95mm
Sigma 150-600mm F5-6.3 DG OS HSM Contemporary

Sigma 150-600mm F5-6.3 DG OS HSM Contemporary

Sigma is organizing its interchangeable lenses into three product lines: Contemporary, Art, and Sports.

Combining quality optics with compactness, the Contemporary line helps photographers get the shot while maintaining lightweight construction.

Sigma 150-600mm F5-6.3 DG OS HSM Contemporary: Official sample image

Sigma 150-600mm F5-6.3 DG OS HSM Contemporary: Official sample image

This lens is designed to capture distant subjects.

Sigma 150-600mm F5-6.3 DG OS HSM Contemporary: Official sample image

Sigma 150-600mm F5-6.3 DG OS HSM Contemporary: Official sample image

This is an update to the previous blog, Gentec Announces Availability of the Sigma 150-600mm F5-6.3 DG OS HSM Contemporary Lens in Canada.

  • This new lens features a more compact design, allowing for lighter weight and better usability when shooting handheld for long periods of time.
  • Gentec International just announced that the Sigma 150-600mm F5-6.3 DG OS HSM | Contemporary lens has a suggested retail price of $1,349.95 in Canada and will be available for Sigma and Canon mounts in April 2015, with a Nikon version to follow in June.
  • Canadian Warranty: Like all Sigma lenses, this lens is backed by a comprehensive seven-year Canadian warranty.


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You’re invited: Olympus ‘The Magic of Mirrorless’ Seminar & Loans of Test Drive Kits in Melrose, MA, USA March 21, 2015

Wed March 18, 2015

Olympus OM-D E-M5 Mark II, silver

Olympus OM-D E-M5 Mark II, silver

Olympus: The Magic of Mirrorless event

Olympus: The Magic of Mirrorless event

Olympus: The Magic of Mirrorless

Test Drive On Your Time

FREE Seminar
and
Loans of Test Drive Kits

Hunt’s Photo and Video, Melrose, MA
March 21, 2015 from 10:00 AM to 11:30 AM (EDT)

Hunt’s Photo and Video
100 Main Street
Melrose, Massachusetts 02176-6104 USA

Toll Free Phone: (800) 221-1830
Local Phone: (781)662-8822

Please Click Here to Register

Olympus ‘The Magic of Mirrorless’ event includes these highlights:
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Articles

Panasonic Mirrorless Camera Week March 23-28, 2015 California: Daily Prizes, Mirrorless Camera Walk at No Charge, Try Out Gear & Learn from the Pros

Sun March 15, 2015

Panasonic Mirrorless Camera Week

FREE Panasonic’s Mirrorless Camera Walk with a Pro

Win Prizes Daily

 March 23 – March 28 (Mirrorless Camera Walk), 2015

Paul’s Photo
23845 Hawthorne Blvd.
Torrance, California, USA 90505

Tel: (310) 375-7014
Fax: (310) 373-0053

mark@paulsphoto.com

Try out gear during normal store hours.

Attend a Panasonic event to be entered in the daily raffle and grand prize raffle!

Daily Prizes: 2 in 1 USB battery charger and back-up battery, 32GB SD cards or noise-cancelling headphones.

Left to right: 32GB SD card, 2 in 1 USB battery charger and back-up battery, and noise-cancelling headphone

Left to right: 32GB SD card, 2 in 1 USB battery charger and back-up battery, and noise-cancelling headphone

Panasonic Lumix DMC-GM1, orange

Panasonic Lumix DMC-GM1, orange

Also, win a Grand Prize of a Panasonic Lumix DMC-GM1 Mirrorless camera on March 28!

  • Grand Prize: The orange Panasonic Lumix DMC-GM1 Mirrorless Micro Four Thirds Digital Camera: a highly compact and lightweight digital camera. Try one out!
Panasonic Lumix DMC-GM1, orange

Panasonic Lumix DMC-GM1, orange

This video presents LUMIX GM | DMC-GM1 Promotion Video.

  • The Premium Digital Single Lens Mirrorless (DSLM) Camera in Ultra Compact Size.

Events of the Panasonic Mirrorless Camera Week include:
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Articles

The World of FUJIFILM Film Simulation – Episode 1

Sun March 15, 2015

On their Facebook page, Fujifilm is publishing a series of “episodes” on their unique Film Simulation modes. Interestingly, they want to take us back to the time when photographers used to shoot slide film and had a choice of different films that were designed for a particular type of photography.

For example, if you were shooting portraits, you would choose the Fujichrome ASTIA slide film for softer and more natural skin tones; the colors in a landscape would be more accurately and vividly reproduced using Fujichrome Velvia (“Velvet Media”) slide film:

FUJICHROME ASTIA
Excellent Skin Tone Reproduction: Softest tones and subdued colors among FUJICHROME films, enabling skin tones to be reproduced with smooth and naturally continuous gradation from the highlights to the shadows.

FUJICHROME Velvia
Precise modulation, vivid color reproduction and excellent image quality make this the outstanding film for nature, fashion, products, interiors, and artwork photography.

From reading the article below, it seems like Fujifilm is telling photographers to forget about RAW, but that’s not quite the case. For photographers to shoot only in JPEG Film Simulation modes, their type of photography needs to be the type where the picture waits for the photographer to decide which Film Simulation mode to use, view the results on the monitor, switch to a different Film Simulation mode, review on the monitor, and so on until satisfied. It’s a more relaxed style of shooting where the light is not disappearing, the clouds are not moving off the frame, the flock of birds is not flying away. Where people pose for you and don’t mind that you take your time and reshoot.

Of course, if you shoot RAW+JPEG Film Simulation, you get the best of both worlds. So, why not take up the challenge Fujifilm is throwing your way (if you own a Fujifilm camera) and try out Film Simulation — and discover what pro photographers discovered years ago using slide (reversal) films. You may even find that you do not need to post process that RAW file after all.

Each further episode will explain one of the Film Simulation modes in more detail.

Here’s episode 1 (Introduction) of the “The World of Film Simulation”:
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Olympus Mirrorless March 14, 2015, California: 2-Day Loaner at No Charge & Live Shoot Demo Day at No Charge

Thu March 12, 2015

Olympus Mirrorless March

FREE 2-Day Loaner Program and
Live Shoot Demo Day

March 14, 2015: 10am-4pm

Paul’s Photo
23845 Hawthorne Blvd.
Torrance, California, USA
90505

Tel: (310) 375-7014
Fax: (310) 373-0053

mark@paulsphoto.com

“Olympus is pulling out all stops.” Come borrow their top of the line cameras for two days for FREE. And stop by their live shoot at Paul’s Photo on March 14 to experiment with over 20 lenses!

Free 2-Day Loaner Program

Olympus OM-D E-M5 Mark II, silver

Olympus OM-D E-M5 Mark II, silver


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