Sony introduces ‘make.believe’

Sony’s new global brand message to embody its spirit of creativity and ability to turn ideas into reality

Berlin, 2 September 2009: Taking centre stage at IFA, the world’s biggest consumer electronics fair, Sony today announced ‘make.believe’ (pronounced:make dot believe), its new Group-wide brand message.

Symbolising Sony’s spirit of creativity and innovation, it is the first time Sony has introduced a single overarching brand message for all of its entertainment and electronics businesses around the globe. ‘make.believe’ unites Sony’s communication efforts across electronics, games, movies, music, mobile phones and network services.

Continue Reading »

“A runaway best seller.”

Imaging Resource has published their hands-on preview of the Panasonic Lumix DMC-GF1 [QuickPrice Check], a 12.1MP Micro Four-Thirds Interchangeable Lens Digital Camera available with either the LUMIX G 20mm/F1.7 ASPH “pancake” kit lens or the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S. kit lens. The GF1 features 1280 x 720 High Definition video in AVCHD Lite, My Color mode with seven preset effects, Live View with fast contrast AF, Intelligent Auto mode, Scene modes, Face Detection, Face Recognition, AF Tracking, Intelligent ISO, Intelligent Exposure, Intelligent Scene Selector, built-in flash, 3.0-in. Intelligent LCD (460,000 dots), Dust Reduction system, and an optional Live View Finder attachable via the hot shoe. The GF1 also accepts Four Thirds System interchangeable lenses via an optional mount adaptor DMW-MA1 and Leica M/R lenses using Panasonic’s DMW-MA2M DMW-MA3R.

“Effectively answers the three main criticisms faced by the Olympus [E-P1]”

DPReview has published their hands-on preview of the Panasonic Lumix DMC-GF1 [QuickPrice Check], a 12.1MP Micro Four-Thirds Interchangeable Lens Digital Camera available with either the LUMIX G 20mm/F1.7 ASPH “pancake” kit lens or the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S. kit lens. The GF1 features 1280 x 720 High Definition video in AVCHD Lite, My Color mode with seven preset effects, Live View with fast contrast AF, Intelligent Auto mode, Scene modes, Face Detection, Face Recognition, AF Tracking, Intelligent ISO, Intelligent Exposure, Intelligent Scene Selector, built-in flash, 3.0-in. Intelligent LCD (460,000 dots), Dust Reduction system, and an optional Live View Finder attachable via the hot shoe. The GF1 also accepts Four Thirds System interchangeable lenses via an optional mount adaptor DMW-MA1 and Leica M/R lenses using Panasonic’s DMW-MA2M DMW-MA3R.

“Takes everything that made the DMC-G1 (and the GH1, for that matter) so appealing, and puts it into a more compact body.”

DCRP (dcresource) has published their first look of the Panasonic Lumix DMC-GF1 [QuickPrice Check], a 12.1MP Micro Four-Thirds Interchangeable Lens Digital Camera available with either the LUMIX G 20mm/F1.7 ASPH “pancake” kit lens or the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S. kit lens. The GF1 features 1280 x 720 High Definition video in AVCHD Lite, My Color mode with seven preset effects, Live View with fast contrast AF, Intelligent Auto mode, Scene modes, Face Detection, Face Recognition, AF Tracking, Intelligent ISO, Intelligent Exposure, Intelligent Scene Selector, built-in flash, 3.0-in. Intelligent LCD (460,000 dots), Dust Reduction system, and an optional Live View Finder attachable via the hot shoe. The GF1 also accepts Four Thirds System interchangeable lenses via an optional mount adaptor DMW-MA1 and Leica M/R lenses using Panasonic’s DMW-MA2M DMW-MA3R.

PANASONIC INTRODUCES ITS LATEST LUMIX G SERIES DIGITAL CAMERA – THE LUMIX DMC-GF1

The LUMIX GF1, the world’s smallest and lightest system digital camera with built-in flash*, packs powerful DSLR and HD video capabilities into a sleek and easy-to-use compact body

Secaucus, NJ (September 2, 2009) – Today, Panasonic announced the new LUMIX DMC-GF1, the latest addition to the award-winning LUMIX G Series, which debuts as the world’s smallest and lightest system digital camera with a built-in flash*. The LUMIX DMC-GF1 distinguishes itself from previous models with its elegant, compact design reminiscent of classic film cameras, yet builds on Panasonic’s success with the revolutionary LUMIX G Series of digital interchangeable lens system cameras based on the Micro Four Thirds system standard. With its compact size, user-friendly design and ability to record High Definition (HD) video and take professional-quality photos, the LUMIX GF1 continues to redefine digital photography standards.

Continue Reading »