According to a survey from Opinion Research Corporation, about 84% of readers said that online customer reviews influenced their decision on whether or not to purchase a product or service.
However, most of these reviews are posted by a “vocal minority” who regularly leaves feedback. This minority group therefore wields an enormous influence in swaying consumer opinions one way or the other.
If you are one of those who regularly participates in forums and gives your opinion about products, how can you ensure that your reviews or opinions are fair to the product and useful to other readers?


















