FUJIFILM LAUNCHES WATERPROOF FINEPIX Z33WP FOR ACTIVE FAMILIES

‘Life-Proof’ FinePix Z33WP Captures Treasured Moments Anytime, Anywhere, and in Any Conditions

Fujifilm FinePix Z33WP

Valhalla, NY, February 17, 2009 – Expanding the popular Z-series digital cameras for young-at-heart, trend-savvy consumers, FUJIFILM U.S.A., Inc. delivers flexible functionality and form to active and hip users with the launch of the FinePix Z33WP digital camera. Perfect for budding photographers who want to experience life to the fullest, the FinePix Z33WP enables users to capture those precious moments, regardless of the conditions and share them easily with their extended network of friends and family members.

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FUJIFILM’S ‘GENERATION Z’ STYLE-CAM GETS A FACELIFT

With its Striking Shape and New Scenic Technology, the Third-Generation Fine-Pix Z30 is Ideal for the On-the-Go Consumer

Fujifilm FinePix Z30

Valhalla, NY, February 17, 2009 – FUJIFILM U.S.A., Inc. today announced the launch of the FinePix Z30, the third installment of its Z-series ultra-glam cameras designed specifically for ‘Generation Z,’ the younger, tech-savvy, fashion-conscious consumer. With its new chic chassis form factor, the FinePix Z30 is even sleeker than its predecessors, the Z10 and Z20. The Z30 also includes an innovative SR Auto (Automatic Scene Recognition) feature that enables the camera to recognize subjects, scenes and faces automatically resulting in great pictures every time.

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COMPACT 12X OPTICAL ZOOM FINEPIX S1500 EXTENDS FEATURE SET

D-SLR-Style Camera Sports Dual Image Stabilization and Automatic Scene Recognition

Fujifilm FinePix S1500

Valhalla, NY, February 17, 2009 – FUJIFILM U.S.A. Inc. today announced the successor to the wildly popular FinePix S1000 with the introduction of the FinePix S1500.

Ideal for advanced amateur photographers who are looking for an affordable, SLR-styled digital camera, the 10-MegaPixel FinePix S1500 is wrapped with an eye-catching black casing and has a Fujinon 12x optical zoom (33mm-396mm equivalent) offering great range and flexibility. Building on the legacy of Fujifilm’s S-series digital cameras, the FinePix S1500 includes Fujifilm’s Dual Image Stabilization and SR Auto (Automatic Scene Recognition).

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FUJIFILM EXPANDS J-SERIES DIGITAL CAMERA LINE FOR BUDGET CONCIOUS CONSUMERS

New FinePix J20fd and J250 Continue J-Series Momentum by Merging Style with the Latest Technologies at Value Price Point

Fujifilm FinePix J20

Valhalla, NY, February 17, 2009 – FUJIFILM U.S.A., Inc. today announced the two newest additions to its popular J-series line-up with the FinePix J20 and J250. With sleek designs and powerful features, the FinePix J20 and J250 are great digital camera options for the consumer on a budget who doesn’t want to sacrifice great quality or style for a lower price.

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FUJIFILM TO SHOWCASE INSTAX 200 INSTANT FILM CAMERA AND INSTAX INSTANT COLOR FILM

Instant Photo Solution Offers High Quality Instant Prints for Law Enforcement, Health Care and Commercial Use

Fujifilm Instax 200 Instant Film Camera

Valhalla, NY, February 17, 2009 – FUJIFILM U.S.A., Inc. will display the recently introduced Instax 200 Instant Film Camera and Instax Instant Color Film at PMA 2009. With its automatically-adjusting flash, high-resolution retracting lens and a big, clear viewfinder, the Fujifilm Instax 200 captures and delivers vivid, high-quality prints in an instant.

“Since announcing the availability of the Instax 200 Instant Camera System to the U.S., Fujifilm has received a positive response from customers concerned with the limited availability of instant film,” said Christian Fridholm, vice president of marketing – Consumables, Imaging Division, Fujifilm, U.S.A. “There is an existing base of customers that prefer to utilize a traditional instant film solution in industries ranging from insurance and law enforcement, to health care and fashion. The Instax System meets this demand.”

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FUJIFILM ANNOUNCES EXCELLIGHT DISPLAY FILM

New Inkjet Display Film Delivers Superior Photographic Image Quality for Day and Night Use

Valhalla, NY, February 17, 2009 – FUJIFILM U.S.A., Inc. today announced the launch of ExcellightTM, a high quality coated polyester film designed to produce inkjet printed backlit displays that exhibit the same outstanding color fidelity and depth whether illuminated from the back or the front. A new technology inkjet receiver layer incorporated in the media makes it suitable for use with both solvent-based and UV curable inks. This same technology allows the back light of an ExcellightTM display to be turned off during the day while still delivering impressive image quality.

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